World Liberty Financial, a Trump-backed crypto project, is taking a novel user-centric approach with its USD1 Points Program. In partnership with top crypto exchanges like Bitget, HTX, and Gate.io, WLFI’s loyalty program aims to incentivize user activity and drive adoption of USD1 in the crypto economy.
In a series of X posts, Trump’s World Liberty Financial (WLFI) announced the launch of the USD1 Points Program. The program lets users earn points by trading, holding, and investing in USD1, while unlocking exclusive benefits. The crypto project noted on X,
USD1 Points Program is coming! We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners.
As CoinGape reported, World Liberty Financial announced the launch of USD1, a stablecoin “100% backed by short-term US government treasuries, US dollar deposits, and other cash equivalents.” According to WLFI co-founder Zach Witkoff, “USD1 provides what algorithmic and anonymous crypto projects cannot — access to the power of DeFi underpinned by the credibility and safeguards of the most respected names in traditional finance.”
As highlighted by WLFI, the USD1 Points Program aims to address a key concern surrounding stablecoins. Though stablecoins drive the crypto economy through trading, payments, and DeFi, users often remain unrewarded. The USD1 Points Program seeks to flip this script by directly rewarding users.
Notably, the initiative allows eligible users to earn points through various activities. These include trading USD1 pairs on partner exchanges and holding stablecoin balances. However, the project asserted that the exchange partners will soon announce the rules for these activities.
In addition, a few features will be introduced soon. Users will be able to earn points by staking the token for yield, using USD1 in approved DeFi protocols, and engaging with the WLFI mobile app.
It is noteworthy that WLFI’s USD1 is now the fifth-largest stablecoin by market cap. In May, ahead of the passage of the GENIUS Act, the stablecoin’s market cap surged to $2.1 billion, becoming one of the top five. Now, the asset boasts a market cap of $2.17 billion.
“Our program will begin with a selected group of launch partners in the crypto exchange space — each outlining the point-earning rules for eligible USD1 users,” noted World Liberty Financial. While many possible partners remain undisclosed, the WLFI shared an X post unveiling the collaboration with exchanges like HTX and Bitget.
Gate, another prominent crypto exchange, published an official blog post, announcing its alliance with the WLFI. The platform cited, “We’re excited to announce that Gate, in partnership with WLFI (World Liberty Financial), will launch the USD1 Points Program soon.”
Despite these details, neither WLFI nor these crypto exchanges have revealed the launch date of the USD1 Points Program.
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