On Tuesday, minutes after Donald Trump’s scheduled arraignment in Manhattan court took place, sales of the former U.S. President’s NFT collection — popularly referred to as Trump Digital Trading Cards — increased by a staggering 400%. Mr. Trump became the first among all U.S. presidents ever to face criminal charges as he was accused of organizing a plan to influence the 2016 presidential race using “hush money”.
According to information provided by the NFT analytics firm CryptoSlam, owners of Trump Digital Trading Cards sold a total of 30 tokens in the first hour following the president’s court appearance, which represents a gain of over 450%. When calculated over a 24-hour period, approximately 79 sales took place over the past 24 hours.
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Despite this, the price increase is not very significant when compared to what occurred only a few months earlier. When it first debuted in December, the 45,000-item NFT collection launched by the former president was completely sold out within hours, resulting in sales of $3.53 million. Following the announcement that Trump had been indicted, sales for the previous week increased by a factor of 500, reaching a total of $50,000.
Trump launched the NFT Trading Cards campaign following the formal announcement of his 2024 presidential campaign. The trading cards initially sold for “only $99 each” as per the official website which also mentioned sweepstakes associated with the collection. It was quoted to offer prizes like a 1-on-1 Zoom call or one hour of golf with the 76-year-old flamboyant billionaire.
As things currently stand, the floor price of the Trump Digital Trading Card has remained unchanged at 0.5 ETH, which translates to about $938 at the time of writing.
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