Trump’s WLFI Confirms Debit Card & Retail App Launch Amid Partnership With Bithumb
Highlights
- Co-founder Zak Folkman confirmed plans of the launch of a debit card (integrated with Apple Pay) and a retail app.
- WLFI confirmed it will not build its own blockchain, instead focusing on cross-chain products and distribution platforms.
- The firm signed a strategic MOU with Bithumb, South Korea’s second-largest exchange, to expand joint crypto services.
Trump’s World Liberty Financial (WLFI) has confirmed plans for the launch of its debit card and retail app. This also comes as Bithumb confirmed an official partnership with the firm.
WLFI Pushes Ahead With Debit Card and Retail App Launch
World Liberty Financial co-founder Zak Folkman confirmed that the project will soon launch a debit card and a retail payments app. Speaking during the Impact conference in Seoul, Folkman revealed that the WLFI debit card will be integrated with Apple Pay. This would allow users to link the project’s USD1 stablecoin directly to everyday transactions.
WLFI Operating Officer @zakfolkman delivering the keynote presentation at Eastpoint Seoul 🇰🇷 on the future of finance. 🦅☝️ pic.twitter.com/v0E9j5I0rn
— WLFI (@worldlibertyfi) September 22, 2025
He described the forthcoming retail application as “Venmo meets Robinhood.” This would blend peer-to-peer payments with lightweight trading tools, aiming for mainstream adoption.
Folkman stressed that they will not create their own blockchain, saying the company’s mission is to remain chain-agnostic and focus on building products that can operate across platforms.
“We will never put out a World Liberty Financial chain… We believe that our job is not to roll out chains or exchanges or anything like that, but to be completely agnostic when it comes to chains, technology, distribution platforms,” he shared.
The debit card announcement follows WLFI’s expansion of the USD1 stablecoin. Earlier this month, the firm minted an additional 100 million tokens on Solana. This move extended its multi-chain strategy after securing exchange integrations and governance listings.
With a market valuation of $3 billion in just a few months, USD1 has already established itself as one of the stablecoins with the fastest rate of growth in the US market.
Despite occasional price volatility, Folkman stated that the company remains confident about its long-term growth prospects. The project proposed a buyback-and-burn program that would gradually decrease the supply of tokens in order to combat market downturns. Over 99% of governance votes were in favour of the proposal, demonstrating its overwhelming support.
Trump Family’s World Liberty Financial Signs Strategic Deal With Bithumb
Adding to its momentum, WLFI struck a major partnership with Bithumb, South Korea’s second-largest cryptocurrency exchange. The two companies signed a memorandum of understanding (MOU), paving the way for joint business development.
Bithumb CEO Lee Jae-won called the collaboration “an important milestone” for enhancing the exchange’s international competitiveness. The deal followed a meeting between Lee and Eric Trump, WLFI co-founder, during the Bitcoin Asia 2025 event in Hong Kong.
Korea remains one of the world’s five largest crypto markets, with a capitalization exceeding $72 billion this year. The project has established itself as a rising force in the area by listing USD1 on both Bithumb and Upbit.
Beyond Bithumb, the company has been building partnerships in the crypto landscape. In May, the company partnered with Chainlink to make USD1 accessible across multiple blockchains. As Folkman put it, “This isn’t a sprint, it’s a marathon,” referring to the company’s gradual approach to building partnerships and products of staying power.
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