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Twitter has officially disclosed the rationale behind its sudden policy changes, which include “rate limits” on posts, login requirements for reading tweets, and a new TweetDeck, following a period of three days of partially functioning social media platform.
Twitter Business in an official blog on July 5 states removing spam and bots from Twitter is the primary reason. It will temporarily limit usage to detect and eliminate bots and other bad actors damaging the platform to verify the authenticity of its user base.
In defense of new changes on Twitter that drew heavy criticism from users, news platforms, and marketing professionals, Twitter’s new CEO Linda Yaccarino said it’s necessary to make “big moves” to strengthen and improve the platform.
When you have a mission like Twitter — you need to make big moves to keep strengthening the platform. This work is meaningful and on-going. Here’s more insight on our work to ensure the authenticity of our user base. 👇 https://t.co/5FzBa3636Z
— Linda Yaccarino (@lindayacc) July 4, 2023
The blog also says the team is working to prevent these accounts from scraping people’s public data to build AI models. It also stops manipulating people and conversations on the platform in various ways. The restrictions currently affect only a small percentage of users and the impact on advertising on the platform is minimal.
Twitter will again provide an update as the goals get completed. It adds that “this work will never be done, we’re all deeply committed to making Twitter a better place for everyone. At times, even for a brief moment, you must slow down to speed up.”
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Elon Musk on Twitter Rate Limits
Elon Musk announced rate limits on Saturday to address “extreme levels” of data scraping and system manipulation. Verified accounts can read 6,000 posts per day, unverified accounts 600 posts, and new unverified accounts 300 posts.
Twitter believes any advance notice about these actions would have allowed bad actors to evade detection using various ways. Some users claimed sudden actions are due to a major bug. However, a significant amount of spam and bots were noticed in the last few months.
In a major change, Twitter is limiting access to its new TweetDeck to only verified users. Only Twitter Blue users can continue to access it after 30 days as it will be a Twitter Blue exclusive feature. The move witnessed even more backlash and some users considering shifting to alternative platforms.
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