We’re Ready to Enter the U.S. Market: WhiteBIT’s CEO on Plans for Global Expansion

Over the past six years, WhiteBIT has grown from a startup into one of the largest cryptocurrency exchanges in Europe. Founded in Ukraine in 2018, WhiteBIT now serves over 5 million registered users worldwide, offering advanced tools for managing more than 300 digital assets. The full-scale invasion of Ukraine by Russia marked the beginning of an active phase of international expansion for the company. Since 2022, WhiteBIT has experienced fivefold growth, evidenced by new offices around the globe, a team exceeding 1,100 professionals, and high-profile partnerships. Among its partners are iconic football clubs such as FC Barcelona and Turkish FC Trabzonspor, the Ukrainian National Football Team, and global companies like VISA and ESL Faceit.

As WhiteBIT approaches its sixth anniversary in November 2024, we spoke with the company’s CEO, Volodymyr Nosov, about its journey, the challenges it faced, and plans for future growth.