Xfinite’s Blockchain-Based Entertainment Platform Launches “Mzaalo Jam Sessions” for Celebrity-Fan Engagement

Mumbai, July 29, 2021. Mzaalo, a blockchain-based video streaming application in the gamified video and entertainment ecosystem, Xfinite, announced the launch of Mzaalo Jam Sessions for its users. Users can use the Mzaalo reward coins they have earned to interact with their favourite music artist. The bidding window will open for users to participate on a daily, weekly, and monthly basis. The process of watching content and being incentivized in the form of blockchain-based rewards adds to Mzaalo’s credibility in building engagement, loyalty and driving growth.

Xfinite is a blockchain-based platform built with the purpose to re-establish trust between users, publishers, and content creators. Mzaalo, their first use case, launches their Mzaalo Jam Sessions as one of the key highlights of the Bid and Win platform. Fans will have the opportunity to virtually jam with their favourite music artist and ask them questions during these interactive sessions. Every week, new artists will join the Mzaalo Jam sessions to interact with their fans.

The platform will enable fans to interact with leading and upcoming Indian music sensations such as Bhoomi Trivedi, Shibani Kashyap, Adhyayan Suman, Mohit Chauhan, Neeti Mohan, Akasa, Ankit Tiwari, Ustad Rashid Khan, King Kaazi, Virus, Nooran Sisters, to name a few.

The July line-up features Punjabi singles Lakk Shake by Veen Ranjha & Shibani Kashyap, a vibrant Punjabi track starring actor Govinda’s daughter Tina Ahuja, Achieve, a rustic track from the heartlands of Punjab by up-and-coming artist Indi Singh, Hindi single Jab Se Dekha, an R&B track by Adhyayan Suman.

Vikram Tanna, COO, Mzaalo said, “At Mzaalo, we constantly strive to offer innovative digital experiences to our users. Mzaalo Jam sessions enhance the user’s entertainment journey and enable celebrities to build a direct relationship with fans. These interactive sessions designed for music fanatics will further enrich our blockchain based reward ecosystem for users.”

Mzaalo has already crafted interactive sessions for fans with film celebrities like Rana Daggubati, eminent sports personalities like Jonty Rhodes, and many more. Mzaalo is leveraging its market understanding and rewards recommendation engine to plan the launch of Mzaalo Jam Sessions.

About Mzaalo

Mzaalo is a gamified video platform and entertainment ecosystem secured by blockchain. We have created a media platform to build trust and transparency for our stakeholders – Users, Content owners and Advertisers. Mzaalo’s algorithm empowers users to earn rewards that can be spent on merchandise, digital goods, games, and charitable giving.

About Xfinite

Xfinite is a blockchain-based platform designed to re-establish trust between consumers, content creators, and publishers. The Xfinite ecosystem helps the media and entertainment industry combat advertising fraud by increasing transparency and creating a new habit of engagement. Xfinite has established various partnerships with global corporations in order to drive innovation and create new use cases for blockchain technology. For more information, visit xfinite.io.