XRP And NFT In The Spotlight As Ripple-Partner SBI Announces Service For World Expo

Ripple-partner SBI Holdings on Monday announced the launch of a non-fungible token NFT issued on XRP Ledger as the company is sponsoring the “EXPO 2025 Digital Wallet” project at the World Expo. Nicknamed “Myaku N!” the NFT service will allow users to collect original NFT from the EXPO2025 Digital Wallet starting July 1.

SBI Holdings Launches NFT Minted On XRP Ledger

Japan’s SBI Holdings, a partner of Ripple, has started minting the World Expo 2025 NFTs on the XRP Ledger. Users can download the Myaku-N! digital wallet on iOS and Google to receive the free Expo 2025 NFT issued on XRP Ledger.

According to the press release, SBI Holdings is to sponsor the “EXPO 2025 Digital Wallet” project at the 2025 World Expo in Japan and it has announced EXPO 2025 Digital Wallet NFT service, as per the press release. The NFT is limited to 500 users.

Users can still acquire rare NFTs and create NFTs, but these are commemorative and can’t be transferred or resold. SBI crypto exchange business SBI VC Trade and NFT business SBINFT plans to offer the service to 28.2 million people expected to visit the 2025 World Expo Osaka, Kansai Expo.

NFTs as part of the World Expo will no longer be viewable after October 13, 2025. The company will terminate the digital wallet app service after the expo.

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World Expo 2025 NFTs

The NFTs can be seen in real-time on XRPL explorer Bithomp. Users can collect NFTs as per standings as a reward for the “MyakuMyaku Reward Program.” Users can do more by higher status on NFTs, which can be increased by taking Expo actions such as charging the Expo’s electronic money “Myakupe!”

SBI has announced additional gifts, lotteries, and prizes including the “Myakumyakupon!” gift campaign. The focus on XRP and NFTs will help increase reach and adoption of these crypto-related technologies. Ripple and SBI Holdings have partnered for a number of solutions including supply chain, new remittance corridors, and mobile payment application MoneyTap.

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