Animoca Brands Eyes Massive Adoption With Strategic Partnership With Top Exchange

Varinder Singh
October 4, 2022 Updated July 22, 2025
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Hong Kong-based game software and venture capital company Animoca Brands and Japan’s leading crypto exchange Coincheck have strengthened their strategic partnership. The companies aim to drive massive adoption and user experiences of metaverse and NFTs in Japan.

On Monday, Japan’s Prime Minister Fumio Kishida announced promoting digital transformation through metaverse, NFTs, and Web3 in the country. The Japanese government is already working to ease tax burdens, increased crypto exchange and investor oversight, and invest in NFT and metaverse.

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Animoca Brands and Coincheck Strengthens Strategic Partnership

Animoca Brands has further strengthened its strategic partnership with Japanese crypto exchange Coincheck to enhance user experience and develop metaverse and NFT communities, as per a press release on October 4.

The companies entered a partnership in 2020 to promote the metaverse and NFT products to the mainstream audience in Japan. With the strengthening of strategic partnership, the companies will offer premium NFTs, Metaverses, and gaming, as well as Web3 products.

Animoca Brands will manage intellectual property (IP) and content development as a blockchain gaming producer. Whereas, Coincheck will handle distribution and community development in the Japanese market. Also, Coincheck NFT marketplace will strategically support NFT projects from Animoca Brands.

Two NFT projects have been listed and traded on Coincheck NFT marketplace. It includes LAND NFTs in The Sandbox and Otherdeed NFTs in the Otherside metaverse.

In addition, Coincheck started development on the new metaverse city “Oasis MARS” in Otherside and the metaverse city “Oasis TOKYO” in The Sandbox.

Yat Siu, the co-founder and chairman of Animoca Brands, said:

“Coincheck is an extremely important strategic partner for Animoca Brands. We have built up a deep and trusted relationship through several open metaverse projects and we look forward to working together even more closely in the future.”

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NFTs and Metaverse Adoption in Japan

The metaverse and NFTs adoption have increased in Japan after Fumio Kishida became Prime Minister in October 2021. Moreover, the government under Kishida is working to ease tax burdens, increase oversight over crypto exchange and investor protection, and invest in NFT and metaverse.

On Monday, Japan’s Prime Minister Fumio Kishida announced promoting digital transformation through metaverse, NFTs, and Web3 in the country.

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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
Varinder has over 10 years of experience and is known as a seasoned leader for his involvement in the fintech sector. With over 5 years dedicated to blockchain, crypto, and Web3 developments, he has experienced two Bitcoin halving events making him key opinion leader in the space. At CoinGape Media, Varinder leads the editorial decisions, spearheading the news team to cover latest updates, markets trends and developments within the crypto industry. The company was recognized as Best Crypto Media Company 2024 for high impact and quality reporting. Being a Master of Technology degree holder, analytics thinker, technology enthusiast, Varinder has shared his knowledge of disruptive technologies in over 5000+ news, articles, and papers.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.