Binance Names This TikTok Celebrity As Its Brand Ambassador

Binance, the world’s largest crypto exchange, has made TikTok star Khaby Lame their brand ambassador. Announcing the decision on Twitter, Binance believes that the partnership will allow them to foster diverse crypto education. 

Khaby Lame, a Senegalese-born Italy resident, recently became the most followed person on TikTok, gaining more than 142 million followers.

Binance Launches Khaby Lame NFT Collection

In the formal announcement, Binance also announced the launch of the Khaby Lame NFT collection. Binance also believes the partnership would help debunk crypto and Web3 myths while growing the Binance ecosystem.

This is not the first time that Binance has gone the route of celebrity endorsements. Recently, Binance partnered with Football superstar Cristiano Ronaldo on an exclusive multi-year NFT partnership. Binance also partnered with superstar musician The Weeknd for the first crypto-powered world tour. 

Meanwhile, Khaby has partnered with a lot of big names himself. Amazon, Netflix, Amazon Prime, and Dream 11 are some endorsement deals that Khaby has partnered with. 

Binance Seeks Global Influence

Binance focussed on diverse crypto education during the Khaby announcement. This is very much in line with some of Binance’s other recent moves, through which it has sought to create a worldwide Binance ecosystem. 

Just today, Binance partnered with Cambodia’s security and exchange regulator to develop the company’s crypto industry. It also expanded its influence in the Southeast Asian region by receiving the Virtual Asset Service Provider license and the Electronic Money Issuance license in the Philippines. 

In Europe, Binance had recently received the approval of the french market’s regulator, Autorité des Marchés Financiers. The approval gave Binance a guarantee of respectability and registered a Binance subsidiary as a digital assets service provider. Binance has also established its presence in the Gulf, where it received digital assets licenses from Dubai and Bahrain.

The company also announced that it is launching a $1M BUSD scholarship in Ukraine.

With stiff competition from other crypto exchanges  Crypto.com and Coinbase, and a gruesome bear market, how Binance establishes its global dominion remains to be seen.