Bitget Wallet Launches New Brand Identity and “Crypto for Everyone” Movement

Bitget Wallet, the leading non-custodial crypto wallet, has unveiled a new brand identity to reflect its evolution into a full-service crypto wallet designed for everyday use.

With over 80 million users, Bitget Wallet has strategically expanded its offerings beyond trading and earning to onchain discovery and global payments. Alongside a new logo symbolizing simplicity and direction, the app has introduced a more streamlined, user-friendly interface to make crypto more intuitive for all. Bitget Wallet stands by the inclusive motto — Crypto for Everyone — now part of a broader initiative, the Crypto for Everyone Movement, aimed at onboarding the next billion users. Through this, it plans to incentivize the community with a pool of over $1 million as gratitude for support.

“The role of wallets is evolving — it’s moving from a niche tool to one with real-world utility for everyday needs,” said Alvin Kan, COO of Bitget Wallet. “This rebrand is part of a longer-term plan to make crypto accessible for everyone. We’re building towards a future where interacting with crypto feels as easy as using Uber or Paypal,” he added. Bitget Wallet’s growth has coincided with increased demand for self-custody and alternative financial access, particularly in regions where banking infrastructure is limited. The platform saw a 300% increase in users over the past year, with the fastest growth in Africa (+959%), Europe (+367%), and the Middle East (+350%), as more individuals turn to crypto to navigate inflation, limited banking access, and economic instability, gaining greater control over their finances.

The Bitget Wallet rebranding was developed with an intention of simply putting the everyday manipulations of cryptocurrencies into users’ hands. The so-called core-functionality considered consists of four key features — Trade, Earn, Pay, and Discover — a wallet where users can monitor market trends, investigate new tokens, and instantly purchase or sell on over 130 blockchains. A Simple Mode will be rolled out in some regions, offering a stripped-down interface to new crypto users. For secure use, real-time risk monitoring and transaction screening are some of the precautions Acts to help users undertake safe navigation in onchain finance.

Among the very first to offer in-app shopping, Bitget Wallet still remains the only largely self-custodial one with freedom of payment comprising crypto cards, QR code scans, and direct buys. The shop covers over 300 brands in gaming, mobile, travel, and e-commerce, allowing customers to make crypto payments at Amazon, Google Play, Shopee, etc. Regional integration of QR payments at the national level is in progress as well. From this utility in everyday life, the wallet then offers yield features that enable users to generate passive income from their crypto balances, with plans to extend support for tokenized real-world assets such as stocks and gold as it transitions farther from digital assets.

“Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for onchain assets. Users now have an even more powerful tool — simple to use, accessible, and packed with capabilities — that connects people to opportunity, wherever they are, whenever they need,” said Gracy Chen, CEO at Bitget.

To mark the rebranding, Bitget Wallet is launching the Crypto for Everyone Movement in partnership with leading ecosystem projects, offering over $1 million in rewards and inviting users to explore the updated platform through interactive campaigns.

More details on the brand update and product roadmap are available on the Bitget Wallet blog. Watch the brand video on YouTube.