Reddit NFTs: What are They? How to Claim Reddit NFTs?

What are Reddit NFTs?

Reddit NFTs are profile picture-based digital collectibles. Being a widely-used social media channel in the crypto community, Reddit NFTs quickly gained attention and adoption from NFT enthusiasts. Unlike the NFTs that can be used in blockchain games and metaverse platforms, Reddit NFTs are more like digital collectible images. They can be used as profile pictures on Reddit and other platforms by the owners.

For instance, NFT profile pictures on Twitter and Instagram are shown as hexagonal images. The same way, on Reddit, when a user sets an NFT as his profile picture, it will be shown inside a blue hexagonal ring to set it apart from non-NFT profile pictures.

Reddit NFTs gained a lot of traction in the industry and introduced these new age profile pictures to a wide range of existing NFT users as well as newbies. The community of Reddit NFT holders reached 10 million as of June, 2023. Adding to that, Reddit NFT sales crossed $40 million as of August 2023.

Generation 1 Reddit Avatars

Reddit first launched a collection of 40,000 GEN-1 NFT avatars in July 2022. Several artists including Alicia Freeman and Hoppy Doodle contributed their artwork to this collection. Following this launch, Reddit airdropped free NFTs to users with more Karma points. The more users interact with Reddit NFTs, the more will be their Karma points. Following the success of this first collection, Reddit launched subsequent NFT collections in the following months.

Generation 2 Reddit Avatars

The second generation Reddit NFT avatars are released in October 2022. Since that was a time of Halloween, the second generation NFT collection featured Halloween-themed Snoos. The spooky artwork of this collection was sold out in less than 24 hours, thanks to the success of the first collection and the excitement of the Halloween holiday season.

Generation 3 Reddit Avatars

After the successful launch of GEN 1 and GEN 2 NFT collections, Reddit took time to come up with more interesting and engaging NFTs. This collection is based on a “future realities” theme. The third generation Reddit NFTs were launched in April 2023 and it featured the art work of more than 100 artists. This is huge compared to GEN1 and GEN 2 NFTs because they featured the artwork of around 32 artists.

Generation 4 Reddit Avatars

In July 2023, Reddit launched GEN 4 NFT collection with the title “Retro Reimagined”, trying to bring back the warm and fuzzy feelings of nostalgia to the buyers. The collection included Cool Cats profile picture NFTs and Micah Johnson’s Aku NFT characters. Similar to all other NFT collections, the fourth generation NFT collection was also launched on the Polygon blockchain. Reddit launched all of its NFT collections on Polygon, since it is more scalable and has low gas fees compared to Ethereum.

CryptoSnoos: Reddit’s Primary NFT Collection

CryptoSnoos was introduced on Reddit as the site’s primary and only NFT collection. An image of Snoo, the alien mascot of Reddit, can be found alongside each NFT in this collection. Due to the individuality of each NFT, these images are available in a wide range of styles. A disco ball would appear on one NFT panel while an image is displayed on the other.

Every CryptoSnoos has a unique stock level, which establishes its rarity. The classifications Legendary, Epic, and Rare are among those that can be applied to a CryptoSnoos. Due to their rarity as well as their legendary status, legendary CryptoSnoos NFTs are more expensive than the others. Conversely, limited edition versions of rare NFTs are well known to exist. Users can purchase it on OpenSea if they have a MetaMask wallet. Also, ensure that the CryptoSnoos OpenSea page is linked to their Reddit account as well.

What Makes Reddit NFTs So Popular?

The popularity of Reddit NFTs is evident. In a short period of time, the Reddit NFT marketplace outperformed more seasoned NFT marketplaces in terms of sales. The Reddit NFT market had nearly 3 million wallets by October 2022. However, 2.3 million users were actively using OpenSea at the time, in contrast. Considering that a sizable portion of Reddit’s user base is well known for being anti-NFT, how did NFTs there manage to gain such popularity?

Smart marketing tactics

Its success is largely the result of astute marketing. The social media platform avoided using the term “NFTs” with great care. Instead, they used the terms “Digital Collectibles” or “Collectible Avatars” to describe their avatars. Reddit didn’t use the terms Web3, NFTs, or crypto jargon in its pitch to its user base. These avatars could also be purchased by users with fiat money.

Customizable Reddit avatars

Due to their ability to be customized, Reddit avatars are typically seen as having greater utility than other so-called “JPEG NFTs.” One Reddit user made a comparison between these avatars and video game skins to explain this.

How to Claim Reddit NFTs?

You can buy and sell Reddit NFTs on popular NFT marketplaces like OpenSea. After you buy a Reddit NFT, you need to claim it to receive it into your crypto wallet. After you have bought a digital collectible from Reddit NFT collection, for example a CryptoSnoo NFT, you need to click on the “Claim” button to claim it. Follow the subsequent instructions to register your purchase in Reddit Avatar Builder and it is important to keep in mind that you can claim your Reddit NFT only on the Reddit desktop.

How to Claim Reddit NFTs for Free?

Apart from launching these NFT collections, Reddit also gave away free NFTs to users in August, 2022. The Reddit NFT airdrop became popular in no time and millions of users with “Karma” points claimed the digital collectibles for free. Karma points are like the internet score users receive for their active participation on Reddit. The most frequent users of the social media platform, with more Karma points, were qualified for free NFTs.

To claim Reddit NFTs for free, users need to accumulate Karma points by interacting, creating content, and engaging on the platform. Qualified Reddit users received a message in their Reddit feed that they can claim free digital collectibles. Users need to login to their Reddit account and scroll down to see a banner regarding the free NFT. They can click on this banner and choose an NFT from the collection. Later, they can customize the NFT using the avatar gear on the Reddit Avatar Builder.

The prices of GEN 1 NFT collections ranged from $9.99 to $99.99 and consisted of around 40,000 digital collectibles. The entire collection was sold in a month and secondary sales of Reddit NFTs also became popular on other marketplaces. Several Reddit users paid premiums to buy artworks from their favorite creators.

To boost the adoption further and to reward this loyal customer base, Reddit airdropped free NFTs. Loyal customers with more “Karma” points on the social media platform were able to claim the free digital collectibles. Apart from rewarding the customers, Reddit airdrop became an easy way to introduce NFTs to newcomers to the industry, who are also the most loyal supporters of the social media platform. We can expect to see more of this kind of airdrops in the near future for Reddit users to claim free NFTs.