Breaking: Ferrari Now Accepts Crypto Payments With BitPay For Car Purchases

Coingapestaff
October 14, 2023
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The leading luxury sports car manufacturer Ferrari is putting the pedal to the metal on cryptocurrency acceptance. According to a recent report, the company is now allowing customers in the United States to purchase their high-end vehicles using crypto like Bitcoin and Ethereum. In addition, Ferrari plans to expand this payment option to European markets in the near future following strong demand from its clientele.

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Ferrari Accepts Crypto As Payments

Ferrari, known for its high-performance vehicles, has made a strategic move to embrace cryptocurrency payments. Recently, the company has initiated the acceptance of digital currencies like Bitcoin, Ethereum, and the popular stablecoin, USDC in the U.S. Notably, this decision comes in response to growing requests from their wealthy customers, including both crypto-savvy investors and more traditional buyers looking to diversify their portfolios.

Meanwhile, the Chief Marketing and Commercial Officer of Ferrari Enrico Galliera said that this shift toward cryptocurrency payments aligns with the company’s commitment to carbon neutrality by 2030. In addition, he mentioned that cryptocurrencies have made strides in reducing their carbon footprint through software improvements and the use of renewable energy sources.

Ferrari is now looking to cater to a broader audience and connect with potential customers who might not have considered owning the brand’s car before. However, Galliera did not specify the exact number of cars Ferrari plans to sell through cryptocurrency transactions. Still, he highlighted the robustness of their order portfolio, with bookings extending well into 2025.

Also Read: SOL Price Shoots Over 4% As Solana Foundation Offers $400,000 Bounty

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What’s Next?

BitPay, one of the leading cryptocurrency payment processors, has been chosen for Ferrari’s U.S. rollout. The report suggested that BitPay will immediately convert cryptocurrency payments into traditional currency to protect both dealers and the company from the volatility of digital assets.

Meanwhile, the move to accept cryptocurrency payments aims to offer a seamless experience to Ferrari’s clientele, who will not incur additional fees or surcharges when using cryptocurrencies for purchases.

In addition, the luxury carmaker plans to extend its cryptocurrency payment scheme to European markets by the first quarter of the next year and later to regions where cryptocurrency usage is legally accepted. Notably, Ferrari’s largest market is Europe, the Middle East, and Africa (EMEA), which accounted for about 46% of their car shipments in the first half of this year.

Ferrari’s embrace of cryptocurrency payments demonstrates a growing trend among established companies to cater to the evolving preferences of their customers and tap into the digital finance world.

Also Read: Odds Of Spot Bitcoin ETF Approval By US SEC Rises Above 90%, Bloomberg

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion. CoinGape writers and reporters contributed to this article.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.