News

French Luxury Brand Balenciaga To Accept Crypto Payments In U.S.

Published by
French Luxury Brand Balenciaga To Accept Crypto Payments In U.S.

Balenciaga has revealed that it will now be accepting payments in crypto currency. The French luxury brand Balenciaga said it will adopt cryptocurrency payments such as Bitcoin and Ethereum in the United States. 

Advertisement

Balenciaga expands its payment method, regardless of fluctuations

There is no certain insight as to why Balenciaga went on to make this decision, but there might be sufficient circumstances surrounding it. It is very possible to assume that this was solely influenced by the fashion house’s plunge in value, over the last ten days. The volatile fluctuations might have either been a cause for concern, or this might just be a matter of customers’ preference. 

Balenciaga will particularly be receiving crypto at all of its flagship stores in the US, including Madison Avenue in New York, Rodeo Drive in Beverly Hills, and its website too. The brand also anticipated that other regions and e-commerce would emerge accordingly. 

Meanwhile, deliberations are still been made as to which payment solution provider will be used. To begin with, Bitcoin and Ethereum will be accepted before other currencies are added in due course. Balenciaga indicates that it will be putting cryptocurrency into consideration for the long-term, and instabilities in currency value are nothing new.

A handful of other luxury retailers have started embracing cryptocurrencies too. In March, Off-White made a similar arrangement for payments in its flagship stores at Paris, London and Milan. Earlier this month, other brands like Tag Huer and the LVMH Hoët said customers would have access to a diverse range of cryptocurrencies to pay with, including Bitcoin, Dogecoin and Ethereum, for checkout.

Advertisement

Gucci previously accepted crypto in the USA

Gucci has also adopted Web3 technologies promptly. Recently, Gucci built a Web3-focused team and acquired a digital real estate, which it’s developing on The Sandbox. The Sandbox is a blockchain-based real estate platform, in which Adidas and Al Dente, among others, are also developing land. 

In addition to its Sandbox investment, Gucci has sold a one-of-one art film for $25,000 in June 2021. This made it the first luxury brand to release an NFT. Since then, it has released twoorther NFT projects and established a Discord server.

Advertisement
Share
Sunil Sharma

Sunil is a serial entrepreneur and has been working in blockchain and cryptocurrency space for 2 years now. Previously he co-founded Govt. of India supported startup InThinks and is currently Chief Editor at Coingape and CEO at SquadX, a fintech startup. He has published more than 100 articles on cryptocurrency and blockchain and has assisted a number of ICO's in their success. He has co-designed blockchain development industrial training and has hosted many interviews in past. Follow him on X at @sharmasunil8114 and reach out to him at sunil (at) coingape.com

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • News

Will Crypto Market Rebound or Crash Ahead as 10X Research Tips Shorting Ethereum?

Bitcoin, Ethereum, XRP, and other altcoins tumbled amid the latest crypto market crash. Over $1.2…

October 31, 2025
  • News

Sam Bankman-Fried Says FTX Was “Never Bankrupt,” Crypto Community Reacts

Sam Bankman-Fried (SBF) team on Friday revealed an estimated $136 billion in petition-date holdings of…

October 31, 2025
  • News

XRP ETF Coming This November 13 As Canary Capital Submits Updated S-1 By Removing Roadblocks

Asset manager Canary Capital has submitted an updated S-1 filing to bring its spot XRP…

October 31, 2025
  • News

Canary XRP ETF Filing Removes SEC Delay Clause, Targets November Launch

Canary Funds has filed an updated S-1 registration for its XRP spot exchange-traded fund (ETF).…

October 31, 2025
  • News

CFTC, SEC Launch ‘New Era of Collaboration’ to Clarify Crypto Rules, End Regulation by Enforcement

The U.S. Commodity Futures Trading Commission (CFTC) and Securities and Exchange Commission (SEC) have entered…

October 31, 2025
  • News

Senate Committee Finalizes Updated Crypto Market Structure Bill Draft, Release Expected In Days

The U.S. Senate committee is set to release an updated draft of the Crypto Market…

October 30, 2025