Gartner VP Analyst Beleive VISA Should Choose Stablecoin Over Bitcoin
Avivah Litan, Gartner Research VP analyst in a recent interview suggested that VISA should choose stablecoin over bitcoin as bitcoin’s volatility does not make it suitable for banking transactions. Litan’s comment comes in the wake of VISA’s recent pilot API program for its banking partners that would allow customers to purchase bitcoin and other cryptocurrencies where the bank would act as a custodian.
Litan believes Card technology providers should focus on providing the on-boarding tools rather than becoming a service provider themselves as it would add to the transaction cost and defeat the purpose of blockchain transactions. She explained,
“These card and payment company offerings certainly increase the technical rails between consumers, businesses, and blockchains. But the offerings come from centralized financial companies who earn revenues today by charging transaction fees for centralized clearing, settlement, and payment services.”
She added: “Companies we speak to are justifiably skeptical of these services. After all, the revolution of blockchain payments is that they execute peer-to-peer and eliminate central intermediaries and associated bank fees.”
VISA over the years has partnered with several crypto companies allowing the use of its remittance tech for crypto expenditure via credit and debit cards. However, the API pilot would be the first of a kind that would allow VISA partner banks to act as crypto custodians and directly offer bitcoin and other crypto assets to the customer.
Gartner VP Beleive Stablecoin Based Payment Would be More Efficient
Gartner VP Litan said that even though Bitcoin adoption and trading service offered by card companies is understandable, however, the whole purpose of Bitcoin is to eliminate centralized payment system. She also believed that a service that would allow for easy onboarding and expenditure of cryptocurrencies via the use of stable coins is the need of the hour which not many companies are offering at the moment. She also believed that such an on-boarding service should come from card companies themselves who can still make revenue on that business model. She explained,
“The card brands could still earn revenues from on and off-ramp value-added services, and from interest on the reserves underlying the stablecoins.”
- Co-Founder Predicts $1,000 SOL Price as Solana Treasuries Skyrocket to $4B
- REX-Osprey XRP ETF Debuts With Record $37.7M Volume as Analyst Projects Bullish Run
- MetaMask Token to Launch Sooner After mUSD Stablecoin: Consensys CEO Joe Lubin
- Grayscale’s XRP, SOL, ADA Fund To Begin Trading Today
- Donald Trump Petitions Supreme Court To Remove Fed Governor Lisa Cook
- Cardano Price Stays Above Ichimoku Cloud as Grayscale ADA ETF Approval Nears
- HBAR Price Prediction as SEC Approves Generic ETF Framework – Analyst Targets $1.80
- Toshi Coin Gains 57% in One Day: What’s Driving the Sudden Upside?
- Shiba Inu Price Set to Soar as Exchange Reserves Dive Amid SHIB ETF Chatter
- Pepe Coin Price Prediction as Whale Moves $25M From Robinhood- Is a Breakout to $0.00002 Next?
- XRP Price Prediction as Market Longs Hit 78% amid VivoPower Treasury Expansion Launch — Is $4 Next?
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
