Investors Are Ditching Gold And Buying Bitcoin: Bloomberg

The growing adoption of Bitcoin and its ETF is taking the cryptocurrency by storm. With a new ATH milestone and the U.S. considering the establishment of a Strategic BTC Reserve, it has developed as a threat to the safe haven asset, Gold. Besides, Bloomberg reports point out how investors are ditching this yellow metal for digital assets.

Bitcoin Vs Gold: Bitcoin ETF Inflows Surpass Gold

Bitcoin ETF is in its prime of adoption, as the money is rotating from Gold and other assets towards this exchange-traded fund. Over the last 10 days, the BTC ETF net flow is completely positive, signaling high investor interest. Considering the last 5 weeks’ stats, it has attracted more than $9 billion in fresh inflow, led by BlackRock’s IBIT.

Interestingly, Gold-backed ETF lost more than $2.8 billion per Bloomberg report in the same time, signaling a shift in investors’ preference. This shift is amid the growing U.S. fiscal concerns and growing interest in digital assets, resulting in Bitcoin price hitting a new ATH at $119.9k just a few days ago under the ETF, growing adoption, and macro uncertainty.

Bloomberg analyst Eric Balchunas recently identified that the market sentiments are shifting, and investors are moving away from Gold for fear of missing out (FOMO) on better opportunities. Kobeissi Letter and other experts also raise doubts about Gold’s sustainability.

Investors are dumping gold and cash as FOMO replaces fear in vibe shift.. via @psarofagis pic.twitter.com/oGkb19jVnI

— Eric Balchunas (@EricBalchunas) May 20, 2025

Gold Leads in YTD Performance But Lacks Otherwise

Despite the milestone, Gold is still way ahead as a haven asset, sitting at the number one position with a market capitalization of $22.408T, whereas BTC is at 6th with $2.156T. Moreover, the former’s value is up nearly 25% in YTD, whereas Bitcoin price is up just 15% and consolidating significantly at present time, trading at $108.7k.

However, according to CoinGape recent report and a River survey, Americans are buying more BTC than Gold. The River’s findings reveal that 50M Americans own BTC, whereas only 37M own yellow metal. Besides, BTC is outperforming the other in terms of returns for years, as since 2012, BTC price has surged from a mere $13 to $1110.9k, whereas Gold has only jumped from $1600 to $3394.

Additionally, the US government also holds 198,000 BTC, and China and the UK are also following. Furthermore, many top institutions like MicroStrategy, Metaplanet, and others are constantly stocking up on BTC, increasing its demand and adoption rate.

However, despite that, experts believe investors aren’t abandoning gold. Instead, they are making room for Bitcoin for diversification.