Just-In: Here’s Why FTX’s New Teaser Is Trending
In what could soon be a fusion of crypto and gaming, cryptocurrency exchange FTX on Monday announced in a teaser the start of its gift card partnership with GameStop. After recently joining hands with Visa to roll out debit cards in 40 countries, the exchange is set to begin the new partnership. The move could be huge considering the scale and impact associated with Gamestop. Once started, the FTX Visa partnership would go on to be a great mix of gaming and cryptocurrency industries.
In a teaser announcement on Twitter, the crypto exchange did not reveal much about the tie up. The teaser caption read, “It’s coming,” indicating a potential partnership soon. Interestingly, the FTX Gamestop partnership will not be limited to digital engagement but also retail sales. The Sam Bankman-Fried led crypto exchange said it will engage in sale of FTX gift cards in Gamestop’s retail stores.
FTX Gift Cards In Gamestop Stores
FTX and Gamestop will support e-commerce and marketing initiatives through the partnership. According to a statement, FTX gift cards will be made available in some GameStop stores. This comes amid FTX’s plans to launch its own stablecoin. Recently, FTX CEO Sam Bankman-Fried revealed that FTX is planning to roll out its own stablecoin.
“FTX gift cards will also be available in some GameStop stores. With the agreement, GameStop will ensure that FTX becomes the preferred retail partner in the U.S.”
Earlier, FTX received the license to operate as a crypto exchange in the UAE. “FTX is officially live in the UAE! As the first licensed crypto exchange in the UAE, we’re super excited to expand our operations and grow FTX’s presence in the region,” the team announced.
Gamestop’s Entry Into Crypto
Meanwhile, the partnership also marks an important milestone for Gamestop: its entry into the crypto scene. The initial announcement was made on September 7. At the time, Gamestop said it wishes to bring more of its users to the crypto world. “The partnership is intended to introduce more GameStop customers to FTX’s community and its marketplaces for digital assets.”
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