NewsletterJust-In: Premier League’s Liverpool FC Partners Meta To Launch Merchandise
Premier League club Liverpool FC on Friday announced a partnership with metaverse giant Meta to debut a collection of virtual apparel for Meta digital avatars. Liverpool FC fans can purchase virtual merchandise in the Meta Avatars Store on Facebook, Messenger, and Instagram.
Liverpool FC and Meta Announces Merchandise for Avatars
In an official announcement on October 14, Liverpool FC said it has become the first Premier League club to launch its virtual merchandise in the Meta Avatars Store. Fans can customize their digital avatars with Liverpool FC (LFC) home and away jerseys, as well as LFC label lifestyle collection.
Drew Crisp, SVP for digital at Liverpool Football Club, said:
“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.”
The virtual apparel collection is available for purchase in the Meta Avatars Store on Facebook, Messenger, and Instagram starting today. The Meta Avatars Store is currently available in the U.S., Canada, Mexico and Thailand, Spain, Italy, and the UK.
In fact, the LFC merchandise will be available in virtual reality this year. Meta believes it will help Liverpool FC open a new revenue stream for the club as metaverse adoption grows. Metaverse giant Meta launched the Meta Avatars Store on June 20 this year.
Jerry Newman, Meta’s director of media partnerships, Northern Europe, said:
“We’re thrilled that Liverpool fans can now use our Avatars to express their digital identity through the iconic colors and logo of their favorite club”
Metaverse Is the Future
The metaverse space expands as major companies, celebrities, game publishers, and sports clubs enter the virtual world. Connected to the crypto, NFT, and Web3 markets, the metaverse is witnessing major adoption in games and sports.
Sports clubs like Arsenal and Liverpool FC have entered the NFT and metaverse space to drive fan engagement and increase revenues. Meanwhile, it gains special attention from game developers and publishes. Recently, PUBG creator Brendan Greene announced introducing NFT, metaverse, and blockchain features in the much-awaited game Artemis.
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more… to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Premium Partners
Delivered every day.
- Insights that move markets
- 100,000 active subscribers
Related Articles
- Strategy CEO Says Bitcoin Sales Unlikely Before 2029 After Creating $1.44B Dividend Reserves
- Trump Sets Early 2026 Timeline for New Fed Chair Pick
- Kraken to Acquire Backed Finance, Expanding Tokenized Equities Ahead of 2026 IPO
- XRP News: Ripple Expands Payments Service With RedotPay Integration
- Bitcoin Surges Above $90K Fueled By Fed QT End And Rate Cut Optimism
- Litecoin Price Jumps 10% as Vanguard Opens LTCC Access — How High Can LTC Go?
- Pepe Coin Jumps 14% on Double Bottom Signal Amid Market Recovery — Is a 50% Rally in Sight?
- Hedera Price Surges 10% After Canary Capital HBAR ETF Goes Live on Vanguard
- Bitcoin Price: What’s Next For BTC After Fed Chair Jerome Powell’s Speech?
- XRP Price Slowly Forms a Rare Pattern as Ripple ETFs Near $1B Milestone
- Chainlink Price Eyes More Recovery After Grayscale’s Spot ETF Launch
