Just-In: Premier League’s Liverpool FC Partners Meta To Launch Merchandise

Varinder Singh
October 14, 2022 Updated July 19, 2025
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Meta

Premier League club Liverpool FC on Friday announced a partnership with metaverse giant Meta to debut a collection of virtual apparel for Meta digital avatars. Liverpool FC fans can purchase virtual merchandise in the Meta Avatars Store on Facebook, Messenger, and Instagram.

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Liverpool FC and Meta Announces Merchandise for Avatars

In an official announcement on October 14, Liverpool FC said it has become the first Premier League club to launch its virtual merchandise in the Meta Avatars Store. Fans can customize their digital avatars with Liverpool FC (LFC) home and away jerseys, as well as LFC label lifestyle collection.

Drew Crisp, SVP for digital at Liverpool Football Club, said:

“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.”

The virtual apparel collection is available for purchase in the Meta Avatars Store on Facebook, Messenger, and Instagram starting today. The Meta Avatars Store is currently available in the U.S., Canada, Mexico and Thailand, Spain, Italy, and the UK.

In fact, the LFC merchandise will be available in virtual reality this year. Meta believes it will help Liverpool FC open a new revenue stream for the club as metaverse adoption grows. Metaverse giant Meta launched the Meta Avatars Store on June 20 this year.

Jerry Newman, Meta’s director of media partnerships, Northern Europe, said:

“We’re thrilled that Liverpool fans can now use our Avatars to express their digital identity through the iconic colors and logo of their favorite club”

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Metaverse Is the Future

The metaverse space expands as major companies, celebrities, game publishers, and sports clubs enter the virtual world. Connected to the crypto, NFT, and Web3 markets, the metaverse is witnessing major adoption in games and sports.

Sports clubs like Arsenal and Liverpool FC have entered the NFT and metaverse space to drive fan engagement and increase revenues. Meanwhile, it gains special attention from game developers and publishes. Recently, PUBG creator Brendan Greene announced introducing NFT, metaverse, and blockchain features in the much-awaited game Artemis.

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
Varinder has over 10 years of experience and is known as a seasoned leader for his involvement in the fintech sector. With over 5 years dedicated to blockchain, crypto, and Web3 developments, he has experienced two Bitcoin halving events making him key opinion leader in the space. At CoinGape Media, Varinder leads the editorial decisions, spearheading the news team to cover latest updates, markets trends and developments within the crypto industry. The company was recognized as Best Crypto Media Company 2024 for high impact and quality reporting. Being a Master of Technology degree holder, analytics thinker, technology enthusiast, Varinder has shared his knowledge of disruptive technologies in over 5000+ news, articles, and papers.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.