YouTube Rival Rumble Partners With Tether to Launch Crypto Wallet; RUM Stock Rises

Video platform Rumble has announced the launch of its crypto wallet in partnership with USDT issuer Tether. This marks the latest crypto move for the company, which already holds Bitcoin. Notably, the RUM stock has surged amid the announcement of this crypto wallet.

Rumble Launches Crypto Wallet For Creator Tipping

In a press release, Rumble announced the launch of the Rumble Wallet, a non-custodial crypto wallet integrated directly into its platform. At launch, the wallet will support Bitcoin, USDT, and Tether Gold (XAUt), enabling audiences to tip creators in crypto.

The wallet is built on the Tether Wallet Development Kit (WDK), marking the first wallet to deploy using WDK. The toolkit enables platforms to launch wallets without relying on centralized custodians.

As CoinGape reported, Rumble and Tether first teased the launch of the crypto wallet last year, with plans to launch it in the third quarter of 2025, although that did not happen. In the press release, the company noted that by embedding crypto payments into the video-sharing platform, the wallet eliminates the need for intermediaries like ad networks, banks, or payment processors.

Commenting on the move, Rumble’s founder and CEO, Chris Pavlovski, remarked that his company represents free speech and liberty the same way crypto and the decentralized internet represent freedom, and that the wallet is the natural combination of those things. Meanwhile, MoonPay will play a key role in how the wallet will operate.

According to the release, the top crypto off-ramp platform will power all crypto on- and off-ramp for users of the Rumble wallet. These users will be able to move between crypto and traditional payment methods, such as credit cards, Apple Pay, PayPal, and Venmo.

RUM Stock Rises

The Rumble stock has risen amid the announcement of this crypto wallet. TradingView data shows that the stock is currently trading at $7, up almost 4% from yesterday’s close of $6.72. The stock is notably up over 5% year-to-date (YTD).

Meanwhile, it is worth mentioning that the video platform holds Bitcoin, classifying it as a BTC treasury company. Rumble implemented the Bitcoin strategy last year, when it acquired 188 BTC for $17 million.

Since then, it has increased its holdings to 211 BTC, according to BitcoinTreasuries data, and now ranks as the 85th largest public Bitcoin treasury company. Tether, which is also one of the largest Bitcoin holders, holds a significant stake in Rumble following its initial $775 million investment last year and subsequent purchases of Class A shares.