Bitcoin ETF Issuer Franklin Templeton Excites Community With Bullish Post

The CEO of Franklin Templeton, one of the latest Bitcoin (BTC) ETF issuers took to X to express her excitement about the week’s event, adding that Laser Eyes Ben is now his phone’s background.

Focus on Value Delivery

Jenny Johnson announced to Franklin Templeton’s clients and the public that she had taken over the official X account of the firm. She highlighted that her current focus is to deliver better outcomes to the company’s customers. Franklin Templeton’s $2.6 trillion Asset Under Management (AUM) is the result of its focus on innovation for the past 75 years.

Speaking of the spot Bitcoin ETF approval from the SEC, Johnson stated that this “disruption” is the next phase in the company’s evolution. On Wednesday, the U.S securities regulator greenlighted 11 spot Bitcoin ETF filings including that of Franklin Templeton, marking a historic end to a more than 11-year wait for the product. 

2/ But what I’m *actually* laser-focused on is delivering better outcomes to our clients. We’ve been focused on innovation for over 75 years resulting in $1.6T in AUM, and this disruption is the next step in our evolution.

— Franklin Templeton (@FTI_US) January 12, 2024

Jenny Johnson acknowledged the move as a way to connect institutional investors with new opportunities precisely in the field of blockchain and Web3.0. 

Franklin Templeton has also put some other strategies in place including the creation of a dedicated robust digital asset team to oversee the building and investments in blockchain and Web3.0. The team has top developers who have many years of experience and expertise building across different networks. 

“In addition to development, we’ve built an investment strategies team that’s deeply involved in early-stage Web3 venture investing & liquid token portfolios management, actively & passively,” Johnson said “Our commitment is evident through our ongoing research and active engagement in the community.”

Franklin Templeton Positions for Stiff Competition

Noteworthy, amongst all the ETF providers, Franklin Templeton has emerged as the one with the lowest Bitcoin ETF fees following a filing lodged on January 12. 

This milestone supports the claims being made by the company’s CEO. Instead of 0.29%, Franklin Templeton now pegs its annual BTC ETF fees at 0.19%. This was in addition to introducing a waiver fee for the next six months following the SEC’s approval for the physically-backed offering. 

By doing all of these, the firm is already positioning itself as one of the strongest competitors for leading investment asset management firms like BlackRock, Grayscale Investments, and even ARK 21Shares.