Bitget and UNTOLD Join Forces to Redefine Engagement Through Crypto and Culture

Bitget, the world’s leading cryptocurrency exchange and Web3 company, is turning up the volume on its global expansion by partnering with UNTOLD—one of the top three music festivals in the world, as an official sponsor of UNTOLD X this August, with the partnership continuing at UNTOLD Dubai later this year. 

With over 400,000 music lovers expected to attend, Bitget is taking its message to the main stage and inviting the world to—Feel the ₿eat.

Details on Bitget and UNTOLD’s partnership

This partnership marks Bitget’s boldest move yet into the world of music and youth culture. Following deals with LALIGA and MotoGP, the UNTOLD collaboration proves that Bitget is getting in the spotlight. The goal is to bring Web3 to the front row, backstage, and every bass drop in between. 

“We’re excited to welcome Bitget as a global partner of UNTOLD. This collaboration goes beyond sponsorship; it’s about building bridges between the world of music, culture, and the future of finance,” said Bogdan Rădulescu, Co-Founder & Chief Business Officer of UNTOLD Universe. “Together, we’ll create experiences that redefine how communities connect and celebrate across continents.”

Ranked #3 globally in DJ Mag’s Top 100 Festivals, UNTOLD has become a cultural landmark, hosting live acts like Imagine Dragons, Lenny Kravitz, Bebe Rexha, Major Lazer, Charlie XCX, and Jason Derulo—alongside electronic giants like Martin Garrix, David Guetta, Armin van Buuren, Solomun, and Amelie Lens.

A 10th anniversary already promises to be forged, with Post Malone, Armin van Buuren, Tiësto, and Martin Garrix in the lead. Bitget will be there, from immersive events all the way down to exclusive VIP experiences.

What Bitget CEO says

“We’ve partnered with athletes, champions, and now—rockstars,” said Gracy Chen, CEO of Bitget. “UNTOLD speaks the language of the next generation. And so do we. Whether you’re vibing in the crowd or trading on the go, Bitget is there to make every moment count. But more than that, we’re here to connect—to move with the rhythm of pop culture, and to show that crypto isn’t just a tool, it’s a way to participate in something bigger.”

From revving engines at MotoGP in Germany to front-row beats at UNTOLD, Bitget is creating buzz in multiple fields. Beginning from backstage access, ultra-exclusive lounges, and unforgettable moments—everything available for those who want such amusement. 

The partnership kicks off at UNTOLD’s 10th anniversary in Cluj-Napoca and will carry through to UNTOLD Dubai, where Bitget wil bring the energy of crypto to one of the world’s most dynamic cultural stages.