Bitget Launches ‘Fan Club’ Initiative In Bid To Strengthen Community Amid Crypto Crash

To engage its global user base, Bitget has launched a Fan Club, an organized community initiative. The universal exchange stated that the Fan Club will identify its members as Bitget Fans and will incentivize them based on measurable participation.

Participation may take the form of product feedback, support, content creation, and event participation. However, the company has yet to provide specific names for the tiers or the criteria that determine eligibility for each tier.

The Bitget Fan Club does not operate through a referral or loyalty campaign; instead, it uses a tiered participation model. Users will advance to the next level after completing specific activities and making regular contributions. The higher tiers open more opportunities to be recognized and work more closely with Bitget teams. The announcement comes amid the continued downturn in the broader crypto market.

Bitget Fans Have Access to Structured Rewards and Participation

In a recent announcement, Bitget outlined the benefits of the fan club to members. There would be official identity badges, token airdrops, early access to new features, or even invitations to special events, both online and offline.

Higher-tier members can also contribute to product-related meetings and official content collaborations with the exchange. The company indicated that all progression criteria shall be clear and reviewed regularly to ensure fairness. According to the firm, reaching higher tiers will only be achievable through consistent participation, which will serve as a framework to maintain accountability within the community.

CEO of Bitget, Gracy Chen, stated that Fan Club is a long-term strategy for the exchange’s user relationships. She said the move was an effort to give committed users a greater say in how the platform evolves. “The Bitget Fan Club is a way that we express our appreciation for our community,” Chen said.

As CoinGape reported, Bitget held a stock futures trading competition to increase interaction within its community. The event featured tokenized traditional and crypto trading. In addition, the firm’s daily TradFi trading volume recently increased twofold to $4 billion. This was because traders sought exposure to precious metals following their recent price surge.

Fan Club Launch Happens During Crypto Crash

The Fan Club rollout is occurring as the broader crypto market is in a pullback. According to TradingView data, the market capitalization of cryptocurrencies as a whole dropped by 29.41% in the past month to about $2.24 trillion.

The same also happened to Bitcoin, the market’s benchmark asset. It was down 29.42% in the same period. Bitcoin price fell to a new yearly low, extending the decline from the previous day amid ongoing bear-market jitters.

The crypto market remains at risk of further downside due to the current macroeconomic environment. The Bank of Japan (BOJ) has signaled it could raise rates further, which is bearish for crypto prices. Meanwhile, the U.S. Federal Reserve is likely to pause rate cuts until at least June due to concerns about rising inflation.