Burger King launches NFT collection

Burger King announced the launch of its latest non-fungible token (NFT) campaign, ‘Keep It Real Meals‘ that will be auctioned on the NFT marketplace, Sweet. The campaign is organized in partnership with celebrities Nelly, Anitta, and LILHUDDY.

Burger King’s Keep It Real Meals NFT will facilitate unlocking digital collectibles through QR codes that will appear on approximately 6 million meal boxes. These digital collectibles can further direct the users towards unlocking several NFT rewards. Burger King is offering rewards such as 3D Burger King digital collectibles, Whopper sandwiches for a year, autographed goods, or even a “once in a lifetime call with one of the campaign’s celebrities,” stated Decrypt.

NFT collections by Food & Beverage brands

In the month of August, the NFT market saw the beer company, Budweiser change its Twitter display picture to a hand-drawn beer rocket NFT that it had purchased for 8 Ethereum, which amounted to approximately $26,000 at the time. Furthermore, the brand registered an Ethereum domain name, beer.eth, for 30 ETH, which was approximately $100,000 at the time.

Taco Bell is another food and beverage franchise that followed the NFT trend in the first quarter of 2021. The fast-food giant announced on its Twitter handle that it was selling taco-themed GIFs and images on the NFT marketplace, Rarible.

Hollywood’s NFT wave

The NFT frenzy is not limited to food and beverage chains. Earlier this month, Oscar awarded Best Actor, Anthony Hopkin broke the internet with the announcement of his next film, Zero Contact to be premiered on the new non-fungible token (NFT) distribution and viewing platform, Vuele. The premier will be launched through multiple NFT drops on the platform, starting 24th September. Anthony Hopkins’ next film, following his Oscar win of last spring, is reportedly, “the world’s first feature film NFT event”.

Even the Entourage producer, Rob Weiss confirmed producing and directing the first of its kind crypto tv show, ‘Hold On for Dear Life‘. The series will revolve around NFTs, as the protagonist launches a non-fungible token (NFT) named after her best friend. Furthermore, the storyline portrays the ongoing real-life fight between the centralized system and the decentralized community.