Audience Growth Manager

About CoinGape

CoinGape is Asia’s largest online crypto publisher, awarded Best Crypto Media Company 2024. With a presence across four continents and 15 countries, we deliver trusted crypto news and world-class marketing services 24/7. With 4M+ monthly visitors across 120 countries, CoinGape is rapidly expanding and shaping the future of crypto journalism.

Role Overview

We are seeking an Audience Growth Manager with strong experience in scaling large-scale content websites. The ideal candidate will have a proven record of driving both organic and paid traffic beyond the 2M monthly users mark, while enhancing brand visibility, engagement, and audience retention across platforms.

 Department: Marketing / Growth

Organization: CoinGape – Asia’s Largest Crypto Media Publication

Key Responsibilities

• Develop and execute comprehensive audience growth strategies to scale traffic across website, app, and social platforms. 
• Manage and optimize growth for high-traffic content websites (2M+ monthly users). 
• Build integrated organic and paid marketing funnels to expand user reach, engagement, and conversions. 
• Collaborate with SEO, content, and product teams to boost search visibility, CTR, and page performance. 
• Plan and implement paid campaigns (Google Ads, Meta, X, YouTube, etc.) targeting high ROI and quality audience. 
• Analyze performance metrics, user behavior, and retention data to identify growth opportunities. 
• Drive social media growth strategies across Twitter, Instagram, LinkedIn, and YouTube — focusing on engagement and follower expansion. 
• Identify and replicate successful campaigns and content formats that have driven performance improvements in the past 6 months. 
• Work closely with editorial and analytics teams to forecast, measure, and optimize audience growth goals.

Requirements

• 4–7 years of experience in audience growth, digital marketing, or growth strategy for large-scale content/media websites. 
• Proven ability to manage websites with 2M+ monthly traffic. 
• Strong understanding of SEO, SEM, paid acquisition, and organic audience development. 
• Experience in running data-driven social media and paid marketing campaigns. 
• Hands-on expertise with tools like Google Analytics, Search Console, SEMrush, Ahrefs, SimilarWeb, and major ad platforms. 
• Excellent analytical, communication, and leadership skills. 
• Experience in the media, fintech, or crypto industry will be a strong advantage.

What We Offer

• Opportunity to work with one of the top global crypto media brands. 
• High ownership, strategic exposure, and data-led decision-making environment. 
• Competitive compensation and performance-based incentives. 
• Dynamic, collaborative, and innovative work culture.