Champions League Finalists PSG Announces Bitcoin Treasury Reserve

Highlights

PSG allocated part of its fiat reserves to Bitcoin last year and continues to hold the digital asset on its books.
Over 80% of PSG’s 550M+ global fans are under 34, driving the club’s move to adopt Bitcoin in treasury reserves.
PSG Fan Token price jumped 5% to $2.72 following the announcement of the club’s Bitcoin treasury allocation.

Paris Saint-Germain (PSG), one of the finalists in this weekend’s Champions League, has confirmed the inclusion of Bitcoin in its treasury reserves. The announcement was made during the Bitcoin Conference 2025, where a PSG representative revealed that the club converted a portion of its fiat reserves into Bitcoin last year and continues to hold the digital asset.

PSG Bitcoin Allocation and Financial Strategy

During the Bitcoin Conference 2025, PSG’s spokesperson explained that the club first allocated part of its fiat reserves into Bitcoin the previous year. “We took part of our fiat reserves and allocated it to Bitcoin, and we still hold it on our books,” the representative said.

The club noted that over 80% of its fan base is under 34 years old, with more than 550 million supporters worldwide. This demographic insight played a key role in the decision to invest in Bitcoin. The club views Bitcoin as a financial tool that matches the interests and future expectations of its audience.

The spokesperson added, “We are the club of the new generation—just like Bitcoin represents the financial future.” This statement linked the club’s identity directly to emerging digital finance trends. PSG’s step fits into a wider pattern of companies adopting Bitcoin for treasury management. Analysts like Bernstein predict increasing corporate allocations to Bitcoin could reach $330 billion within five years.

Positioning in the Sports and Digital Finance Landscape

PSG’s decision follows a growing trend where corporations include Bitcoin in their treasury as a store of value. The club’s move represents a bridge between the sports world and digital currency markets. It also signals a readiness to engage with modern financial tools. Other entities are following similar paths. Donald Trump’s media company recently announced institutional investments that will help build a Bitcoin reserve.

The integration of Bitcoin aligns with PSG’s wider strategy to innovate beyond the field. According to Par Helgosson, head of PSG Labs, the club’s global venture platform, PSG is also supporting Bitcoin-related startups.

“PSG Labs is now accelerating Bitcoin entrepreneurs and venturers,” Helgosson said at the conference. “We will help you launch, list, raise, and access global markets with our over half a billion fans worldwide.”

This approach indicates PSG’s interest in expanding its role in the digital economy. The club is leveraging its strong fan base to foster growth in the Bitcoin ecosystem, linking sports and blockchain innovation.

PSG’s Ongoing Role and Upcoming Champions League Final

PSG’s continued holding of Bitcoin on its books highlights the club’s long-term commitment to digital assets. The move reflects an evolving corporate finance environment where cryptocurrencies gain acceptance among large institutions. Countries have also embraced Bitcoin following the US lead and recently Pakistan’s National Crypto Council declared the country has established a Bitcoin reserve, showing a shift in attitudes toward cryptocurrencies.

The announcement comes ahead of PSG’s important Champions League final match against Inter Milan in Munich. This sporting context adds attention to the club’s financial decisions and its broader brand positioning.

PSG’s Bitcoin adoption may influence other sports teams and organizations to consider cryptocurrencies as part of their financial strategy. Moreover, following the news of PSG’s Bitcoin treasury allocation, the PSG Fan Token (PSG) experienced a noticeable market response. The token’s price rose by approximately 5% shortly after the announcement, reaching $2.72 and the market cap also increased, now standing at around $24.15 million.

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Kelvin Munene Murithi

Kelvin Munene is a crypto and finance journalist with over 5 years of experience, offering in-depth market analysis and expert commentary . With a Bachelor's degree in Journalism and Actuarial Science from Mount Kenya University, Kelvin is known for his meticulous research and strong writing skills, particularly in cryptocurrency, blockchain, and financial markets. His work has been featured across top industry publications such as Coingape, Cryptobasic, MetaNews, Cryptotimes, Coinedition, TheCoinrepublic, Cryptotale, and Analytics Insight among others, where he consistently provides timely updates and insightful content. Kelvin’s focus lies in uncovering emerging trends in the crypto space, delivering factual and data-driven analyses that help readers make informed decisions. His expertise extends across market cycles, technological innovations, and regulatory shifts that shape the crypto landscape. Beyond his professional achievements, Kelvin has a passion for chess, traveling, and exploring new adventures.

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