Coinbase Appoints Former Morgan Stanley Employee as CEO

In its way to dominate the crypto market, Coinbase just officially launched its office in Japan and appoints Fintech leader and former Japan employee.
By Sunil Sharma
Updated October 5, 2024

In its way to dominate the crypto market, Coinbase just officially launched its office in Japan and appoints Fintech leader and former Morgan Stanley Janpan employee, Nao Kitazawa as its Japan office’s CEO. The company plans to be as regulated and complaint as they are in the US to provide its products and services.

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Coinbase agenda: A regulated & complaint crypto company

One of the biggest crypto exchanges, US-based Coinbase has now officially announced that it has entered into the Japanese crypto market. In its quest to become the Google of crypto, looks like Coinbase is leaving no stone unturned.

After going on acquisition and hiring sprees, a few weeks back Coinbase launched specific products to lure in the institutional investors.

Now, the company is expanding into one of the most crypto-active markets. The official blog post reads:

 

“As part of our effort to accelerate the global adoption of cryptocurrency, today we’re announcing the launch of Coinbase’s office in Japan.”

Just like in US, Coinbase is going to work out with the authorities here as well:

“As in other markets, we plan to take a deliberate approach to our rollout in Japan, which means working hand-in-hand with the Japanese FSA to ensure compliance with local laws at every stage.”

Regulation is one of the main focus of the company as pointed out by the Vice President and GM of Coinbase, Dan Romero:

“As a regulated, compliant crypto company in the U.S., we will focus on building that same level trust with new customers in Japan.”

Also, read: After Coinbase, Now Bitfinex to Share User Data with the Government

Coinbase gets Nao Kitazawa as CEO, former morgan stanley Japan employee

When it comes to handling the Japan office, the post declares:

“Under the leadership of the highly-respected and admired fintech leader, Nao Kitazawa, our new office will lay the foundation for Japan’s crypto investors to access a range of Coinbase’s products.”

This time also, Coinbase nagged the top talent as Romero states:

“He is the former COO of Money Design, a company that helped pioneer automated investment advice platforms in Japan. Prior to Money Design, Nao worked at Morgan Stanley Japan as an investment banker, where he guided a fleet of impressive merger and acquisition deals and composition of funds in the real estate sector.”

Nao also “sits on the board of the Fintech Association of Japan” and has experience in litigation cases, having worked in an international law firm.

With the latest developments, looks like Coinbase is planning to become a crypto giant of the market and dominate this space with great talent and more geographical presence.

What do you think of Coinbase’s move into Japan? Share your thoughts with us!

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Sunil Sharma
Sunil is a serial entrepreneur and has been working in blockchain and cryptocurrency space for 2 years now. Previously he co-founded Govt. of India supported startup InThinks and is currently Chief Editor at Coingape and CEO at SquadX, a fintech startup. He has published more than 100 articles on cryptocurrency and blockchain and has assisted a number of ICO's in their success. He has co-designed blockchain development industrial training and has hosted many interviews in past. Follow him on X at @sharmasunil8114 and reach out to him at sunil (at) coingape.com
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