Crypto.com Becomes the Official Sponsor for FIFA World Cup 2022 in Qatar

Bhushan Akolkar
March 23, 2022 Updated August 14, 2024
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Crypto exchange Crypto.com continues to expand its sponsorship deals in the sports industry. The popular crypto exchange has recently joined the list of sponsors for the 2022 FIFA World Cup to be held in Qatar later this year.

The Singapore-based company will also be the exclusive crypto trading platform for the FIFA event. Crypto.com is one of the most popular global exchanges with over 10 million customers worldwide. By being the official sponsor, Crypto.com will get significant branding exposure both inside and outside the stadium. Kay Madati, FIFA’s Chief Commercial Officer said:

“Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football.

We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale.”

Crypto.com And Its Love for Sports

Over the last year and more, Crypto.com has been a major sponsor to some of the biggest sporting events. It enjoys partnerships with some of the top-tier sports including MAA, basketball, motorsports, ice hockey and football.

Last November, Crypto.com secured the naming rights deal renaming the Los Angeles’ Staples Center as the “Crypto.com Arena”. It also became the official crypto exchange for men’s and women’s professional football leagues in Australia. It also signed some key deals with NBA star LeBron James. Speaking on the recent development, Kris Marszalek, Co-founder and Chief Executive Officer of Crypto.com said:

“We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
Bhushan is a seasoned crypto writer with over eight years of experience spanning more than 10,000 contributions across multiple platforms like CoinGape, CoinSpeaker, Bitcoinist, Crypto News Flash, and others. Being a Fintech enthusiast, he loves reporting across Crypto, Blockchain, DeFi, Global Macros with a keen understanding in financial markets. 

He is committed to continuous learning and stays motivated by sharing the knowledge he acquires. In his free time, Bhushan enjoys reading thriller fiction novels and occasionally explores his culinary skills. Bhushan has a bachelors degree in electronics engineering, however, his interest in finance and economics drives him to crypto and blockchain.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.