Crypto Exchange CoinDCX Aims For $100M AUM With New Service Offerings

India’s leading cryptocurrency exchange, CoinDCX, is making waves with the launch of its new offering, CoinDCX Prime. Notably, this new service, tailored for High-Net-Worth Individuals (HNIs), Family Offices, and Institutional Investors, aims to achieve an ambitious $100 million in Assets Under Management (AUM) by 2025, according to their announcement.

Meanwhile, this latest announcement comes as the crypto exchange has noted significant growth in the HNI and institutional interests in the Indian crypto landscape.

CoinDCX Aiming High With HNI Services

CoinDCX Prime is a specialized offering designed to meet the needs of affluent investors. Notably, this offering promises personalized investment solutions and dedicated account managers to ensure a seamless experience.

Besides, the service layer of CoinDCX Prime integrates with existing benefits like trading fee discounts and OTC desk support. Additionally, the platform also introduces yield generation strategies through its Advanced Earn product. However, it’s worth noting that the new initiative of the crypto exchange targets investors with a minimum investment volume of INR 50 Lakhs.

Meanwhile, Prime members benefit from the lowest trading fees and no extra charges on asset custody or holding gains. Notably, this approach contrasts with traditional advisory networks, which often impose additional costs.

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Rising Demand Amid Regulatory Compliance

Minal Thukral, CoinDCX’s Head of Strategy and Growth, emphasized the trust CoinDCX has built among HNIs and institutional investors. In the press release, Minal Thukral stated “Over 1.5 crore Indian investors trust CoinDCX for their crypto journey. We are glad to witness the same level of trust and interest from HNIs”. In addition, he highlighted the onboarding of over 100 institutional investors, 2,500+ HNI clients, and service to over 25 family offices, showcasing significant demand for specialized services.

Meanwhile, CoinDCX has lauded regulatory compliance in India for playing a crucial role in boosting HNI involvement in the Indian crypto market. Notably, the launch of CoinDCX Prime marks a significant step in the evolution of India’s crypto landscape.

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