Crypto Firm XBTO Replaced as Main Sponsor on Messi’s Inter Miami CF Jerseys

Nausheen Thusoo
January 25, 2024
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CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

Crypto firm XBTO will no longer be the main sponsor of Messi’s Inter Miami CF jerseys. The fallout of the partnership between the crypto company and the soccer giant comes after a 3 years run.

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XBTO gets replaced as Messi’s Inter Miami CF jersey sponsor

Royal Caribbean Cruises Ltd. will take over as the primary sponsor of Messi’s Inter Miami CF jerseys from cryptocurrency investment firm XBTO beginning in the 2024 season. The fallout of the sponsorship comes have a 3-year run. XBTO had signed a multi-year contract with the team in 2021, long before Messi’s arrival to Miami was even a pipe fantasy.

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XBTO’s road to fame via football

Football sponsorships are not new for crypto companies. But one might wonder, what exactly do firms get out of football jersey sponsorships?

Well, the idea is simple. Football is one of the most viewed sports in the world. Not only does it give reach and fame, it also provides a direct connection with an audience who can be potential future customers.

In case of XBTO, the moment Messi would have stepped on the ground, fans would have definitely noticed the logo on his chest showing a prominent cryptocurrency sponsorship. Previous Bloomberg reports suggest that XBTO wanted to become more well-known crypto firm because it has mostly operated under the radar. And where better than Miami, a city welcoming cryptocurrency.

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Sports and cryptocurrency: a long road ahead

In the past, cryptocurrency has frequently gained widespread support in the sports industry. Eighteen of the twenty Premier League teams have an official cryptocurrency partner even this season.

Sports always has a deep impact on people. Rising crypto related sponsorships in the realm of sports in future will aim at creating a btter audience for the digital currency.  Fan relations will change significantly as more teams and players adopt this innovative alliance.

Football, which is referred to as soccer in many areas, is not the only sport following this trend; American Superball, the NBA, Formula 1, and many more follow suit.

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.