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Linda Yaccarino, the new Twitter Chief Executive Officer (CEO) who was appointed by the former Elon Musk has opened up on the reason why she took up the appointment.
Yaccarino, who used to work with NBCUniversal claimed that she has been getting a lot of questions from people about why she chose Twitter. She made a Twitter thread for this purpose and also included the details in the first memo which she sent out to employees. She titled the memo “Building Twitter 2.0 Together”.
Hello Twitter.
People keep asking me: Why Twitter?
So, I’ll tell you. 👇— Linda Yaccarino (@lindayacc) June 12, 2023
She began her explanation by reminding her more than 447,000 followers that the former CEO who is an automobile expert saw the need for transformation in the space exploration and electric vehicles sector, and he went for it. This time around, Twitter which she referred to as the “global town square” echoing Musk’s stated goal for the company, needed transformation and here she is.
“It’s also becoming clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us,” the new Twitter CEO said. “Have you ever been talking with someone particularly insightful and thought, you should have the freedom to speak your mind. We all should. Enter Twitter 2.0.”
Yaccarino Becomes Responsible for Twitter Ad Business
Before coming to Twitter to take over from Elon Musk, Yaccarino was a long-time advertising executive at NBCUniversal.
During her time there, she led global and sales for the media house. Upon her joining Twitter, Musk decided to oversee the operations of Twitter’s product and engineering teams while Yaccarino leads everything else. He decided to step down after coming under different policy changes on Twitter that led to a few account suspensions and sine other chaos.
Since the Tesla boss bought the bluebird app in a $44 billion bid, Twitter’s ads business has seen a relapse. Hence, Yaccarino’s major responsibility will be to rebuild that sector. Speaking to Twitter employees, Yaccarino reminded them that Twitter is currently on a mission to become the “world’s most accurate real-time information source and a global town square for communication.”
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