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Highlights
- Elon Musk's X is launching the X TV
- Data of launch remains undisclosed
- X TV has a huge benefit to the crypto ecosystem
Elon Musk X is looking to launch a TV app, a move that demonstrates its deeper foray into the video and entertainment space.
X TV Is Coming To Compete With YouTube
The launch of X TV will bring the social media platform in close competition with Alphabet Inc.’s YouTube. The exact date for the launch is yet to be communicated to members of the public. However, X assured its users that the launch will be “coming soon” to most smart TVs.
Once it is launched, users will have the capability to cast videos from their smartphones to larger TV screens through the app. This feature mirrors the recent initiatives introduced by tech giants Google and Amazon. In preparation for the new development, X has inked strategic partnerships with some high-profile firms including one with former CNN anchor Don Lemon.
The deal with Lemon fell through after he had an interview with Musk, the CEO of X. Additionally, the social media company is also looking at the possibility of incorporating advertisements. Permitting placement of these adverts would be beneficial to sectors like crypto that wish to promote non-mainstream media-friendly products and services.
The Ambitious X Expansion Beyond Texts And Images
Markedly, the potential launch of X TV underscores Musk’s consistent push towards moving the X app beyond a text and image-based social platform to more of an “everything app.” This is also driven by the need to create another stream of revenue for the social media platform. X is keen on distinguishing itself in the competitive social media landscape.
The bout of engagement recorded on X in the last few months suggest that X TV would likely perform well when eventually launched. Only in the last 30 days, users have watched 23 billion minutes worth of video on X. In a separate memo sent to target customers and partners, X stated that this move is part of its plan to monetize the TV app.
“We do plan to monetize it, and will discuss different forms of partnerships — and that may include ads,” X said.
Some other forms of expansion that X has delved into include XMail, an email service. Musk’s announcement about the launch saw speculation mounts over the potential competition it could pose to Google’s longstanding email service, Gmail.
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