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Highlights
- Social media platform X just topped the 417 billion user seconds globally
- X has continued to grow in different user metrics and functionalities
- Elon Musk wants to turn the platform to an "Everything App"
Tesla boss and X owner Elon Musk has recently lauded the social media platform’s latest achieved milestone.
Elon Musk X Sees Huge User Engagement
According to Musk, the X app hit an all-time high (ATH) of 417 billion user-seconds globally on July 14, 2024. In the United States alone, the social media app’s user-seconds were as high as 93 billion. This shows that this metric grew by 23% from its previous level of 76 billion. It is worth noting that the growth was recorded in just one day.
𝕏 usage hit another all-time high yesterday with 417 billion user-seconds globally!
In the US, user-seconds reached 93B, 23% higher than the previous record of 76B.
In a single day.
— Elon Musk (@elonmusk) July 15, 2024
This user-second metric shows that users are not only visiting the app but are also spending quality time on it. Noteworthy, this increased interaction with the app suggests that X users find the content on the app very engaging, an outlook that may be a result of improved content strategy.
Also, Elon Musk and his team at X are likely out to give their users an enhanced user experience which might also improve the platform’s revenue in the long run.
Once users begin to spend so much time on an app, it is safe to say that they are not likely to abandon such an app according to X commentators. Hence, X may be about to experience its largest bout of user-retention ever.
X Payments Holds 31 Licenses From the U.S
On one hand, the engagement of users with the X platform could be a result of certain improvements and adjustments that the app has undergone in the past. In the last few months, Elon Musk has made a significant effort to expand the functionality of the X app as part of the bid to make it an “everything app.”
X Payments is one of the arms of the firm that has pushed new narratives with plans to bring several possibilities to its users. As of June 24, X Payments had received licenses in 29 US states including South Carolina with plans for a rollout later this year. Some of the other states are Arizona, Arkansas, Colorado, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, and Nebraska amongst others.
Last week, it increased to 31 licenses after X Payments also obtained a money transmitter license in Washington DC. It is worth noting that it had earlier received one from the District of Columbia.
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