Gemini Overtakes Coinbase, Robinhood on US App Store After XRP Mastercard Launch

Gemini has surpassed Coinbase and Robinhood in the US Apple App Store rankings. This comes on the back of its newly launched XRP Mastercard. The financial and digital asset communities have since then shown enthusiasm about the product.

Gemini Surges Ahead Amid XRP Mastercard Launch

The latest US iOS App Store rankings show that Gemini now sits at the 11th spot, surpassing Coinbase at 25th and Robinhood at 18th. This is an important change for the exchange. It shows that new products can help attract more users.

This followed the exchange’s announcement that the XRP Mastercard would launch on its platform.  With no annual fee, the card offers up to 4% cashback in XRP on regular purchases.

Its debut coincides with Gemini’s eagerly awaited initial public offering (IPO), for which Ripple is reportedly providing financial support.

Prominent figures in the cryptocurrency world responded to the card launch.  Brad Garlinghouse, the CEO of Ripple, described it as a major turning point for the XRP community.

An XRP rewards credit card out in the world?! What a time to be alive, XRP family…

Use the special edition @Gemini card for everyday purchases, and earn up to 4% XRP back. https://t.co/arz9v68S0Z pic.twitter.com/ck5KgKlaZK

— Brad Garlinghouse (@bgarlinghouse) August 25, 2025

Ripple CTO David Schwartz also chimed in with a lighthearted post. He joked about living the “full XRP lifestyle” with merchandise and the new rewards card in hand.

This is part of its vision to merge traditional finance with crypto accessibility. Ripple, meanwhile, sees it as a practical on-ramp for millions of Americans to gain exposure to digital assets.

Between October 2021 and July 2025, Gemini revealed that users who opted to earn XRP through its earlier rewards system and held onto it saw gains of more than 450%. This track record is fueling optimism that the new XRP Mastercard will attract the “XRP Army” and also a broader set of users seeking long-term upside.

Ripple Ecosystem Momentum Grows

The XRP Mastercard launch follows Ripple’s support for Gemini’s IPO efforts and sits alongside other ecosystem developments. For example, Cardano founder Charles Hoskinson recently suggested potential collaboration with the XRP community. He hinted that the Lace Wallet could integrate XRP before year-end.

At the same time, Gemini has expanded its adoption of RLUSD, the U.S. dollar stablecoin. The exchange now lets traders use RLUSD as a base currency on its spot trading platform. This gives traders direct access to liquidity and lowers conversion fees.

As Gemini grows, Coinbase and Robinhood are losing users, showing a change in user preferences. This shift suggests that new features and services from Gemini can quickly change investor sentiment about the market. Now that the XRP lawsuit has been settled, Ripple is positioning itself to increase adoption.