Just In; Genius Group Adds $10M in Bitcoin As Part of Treasury Strategy

Genius Group Limited (NYSE American: GNS) has increased its Bitcoin Treasury by $10 million, bringing its total Bitcoin holdings to 319.4 BTC, valued at $30 million. The company made the announcement on December 30, 2024, as part of its “Bitcoin-first” strategy, which commits over 90% of its reserves to Bitcoin.

Genius Group Adds $10M in Bitcoin

Genius Group, which launched its new strategy on November 12, has already achieved 25% of its $120 million Bitcoin investment target within six weeks. The most recent $10 million investment brings the company’s total balance to 319.4 BTC bought at an average cost of $93,919 per coin despite the recent Bitcoin price dip.

Genius Group’s CEO, Roger Hamilton, noted that the company is happy with the performance of the expansion of its Bitcoin Treasury and it is exceeding the targets set for it.

“We are exploring several ways to enhance shareholder value and at the same time strengthen our Bitcoin Treasury,” Hamilton said.

To finance BTC purchases, the company utilized its cash balance, ATM sales, and a $10 million loan from Arch Lending, a crypto-backed lending firm.

BTC Yield and Treasury Performance Metrics

At the same time, Genius Group has adopted BTC Yield as a performance metric that reflects the increase in its Bitcoin holdings compared to the firm’s shares. In the company’s Q4 2024 financial report, the company recorded a BTC Yield of 1,649% which is an indication of a rise in the number of BTC per share. However, the company stated that BTC Yield is not a GAAP measure but rather a tool to help investors understand its approach to Bitcoin investing.

According to the company’s report, as of December 29, it held bitcoins worth $30.4 million with the price of BTC at $95,060. Genius Group has a market capitalization of $40.6 million, with 63.0 million shares issued, which gives it a BTC/Price ratio of 0.75. CFO Gaurav Dama pointed out that the current market capitalization does not adequately incorporate the firm’s Bitcoin holdings.

“We do think that our Bitcoin performance is being underestimated when compared to other companies in our market.”

Besides the treasury investments, Genius Group is also concentrating on BTC education. The company aims to start the Genius BTC Academy and Blockchain Academy in January 2025, as a specialized training and certification institution. At the same time, Genius Group also bought XD Academy, which is a blockchain education platform in order to enhance the faculty and courses offered.

Bitcoin Accumulation Increases by Major Firms

Genius Group’s latest acquisition is in line with other corporate Bitcoin adoption in the market. Recently, MicroStrategy, one of the biggest BTC investors, bought an additional 2,138 BTC for $209 million at an average of $97,837 per BTC. The purchase added to its existing BTC holdings to reach 446,400 BTC, or about $42.4 billion in value.

Likewise, Tether added Bitcoin reserves after a nine-month break, with 7,629 BTC worth $705.25 million. Tether now holds 82,983 Bitcoins in its reserves, which is worth $7.68 billion at the moment.

These developments, as a result, underscore the growing appeal of Bitcoin as a corporate treasury asset amid continued price volatility. Amid these announcements, Bitcoin price has experienced a slight decline, with its price recently dropping 1.70% to $91,917. However, market analysts, including Matrixport, anticipate a potential breakout in early 2025.

Despite the recent dip, Genius Group, along with companies like MicroStrategy and Tether, remains optimistic about Bitcoin’s long-term value and strategic role in corporate financial planning.

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Kelvin Munene Murithi

Kelvin Munene is a crypto and finance journalist with over 5 years of experience, offering in-depth market analysis and expert commentary . With a Bachelor's degree in Journalism and Actuarial Science from Mount Kenya University, Kelvin is known for his meticulous research and strong writing skills, particularly in cryptocurrency, blockchain, and financial markets. His work has been featured across top industry publications such as Coingape, Cryptobasic, MetaNews, Cryptotimes, Coinedition, TheCoinrepublic, Cryptotale, and Analytics Insight among others, where he consistently provides timely updates and insightful content. Kelvin’s focus lies in uncovering emerging trends in the crypto space, delivering factual and data-driven analyses that help readers make informed decisions. His expertise extends across market cycles, technological innovations, and regulatory shifts that shape the crypto landscape. Beyond his professional achievements, Kelvin has a passion for chess, traveling, and exploring new adventures.