Just In: GameStop Adds Bitcoin to Its Treasury Reserve Holdings

GameStop has officially revealed it will accept Bitcoin as one of the assets of its treasury reserves. This came after the company’s board of directors gave it the green light as disclosed along GameStop’s fourth-quarter earnings. The video game retailer follows the list of other publicly listed firms embracing Bitcoin Strategy.

GameStop Updates Investment Policy to Include Bitcoin Holdings

In a recent development, GameStop has officially changed its investment policy, adding Bitcoin ownership within its corporate treasury allocation. The company officials confirmed it in their earnings release of the fourth quarter of the fiscal year 2024.

GameStop’s board unanimously approved the change. This decision gives the company the ability to hold digital assets as part of its balance sheet. Moreover, the update marks a strategic change in treasury management and is in line with the company’s evolving financial framework.

As of the end of 2024, GameStop reported $5.355 billion in current assets. The video game retailer did not disclose how much of this capital would be directed toward Bitcoin purchases. The announcement contributed to a 5.9% rise in GME shares during after-hours trading.

Public Signals From CEO Ahead of Announcement

GameStop CEO Ryan Cohen gave early signs of interest in Bitcoin prior to the formal announcement. In February 2025, Cohen posted an image of himself with MicroStrategy Executive Chairman Michael Saylor. The photo was taken at an event held at Mar-a-Lago, which led to speculation about GameStop’s potential shift toward a Bitcoin strategy.

Soon after, Matt Cole, CEO of Strive Asset Management, sent a letter to Cohen. In the letter, Cole encouraged GameStop to consider investing a portion of its cash into the top cryptocurrency. Strive Asset Management holds a stake in the video game retailer through its exchange-traded funds. Cohen later posted “Letter received” on his official account, adding to public interest. 

Public Companies Pursuing Bitcoin Strategy

With this update, the video game retailer joins a growing list of publicly traded companies adopting a BTC strategy. Firms like MicroStrategy and Tesla previously introduced Bitcoin to their balance sheets, and GameStop now joins them in diversifying its reserve assets beyond traditional cash.

However, the company did not confirm a timeline for the top crypto purchases or the total allocation planned. The update reflects a shift in corporate asset management strategies being adopted across various industries.

Earlier this year, auto tech firm and Tesla supplier Worksport announced the addition of Bitcoin (BTC) and XRP to its treasury reserves. The company made a six-figure investment and expressed a long-term commitment to its cryptocurrency strategy.

Meanwhile, Michael Saylor’s Strategy has continued its aggressive BTC accumulation. The company recently acquired 6,911 BTC for $584 million, pushing its total holdings to 506,137 BTC.