London Basketball Club Lends Support to DOGE and XRP

Godfrey Benjamin
June 17, 2023
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Dogecoin

British basketball club, London Lions has dipped its foot into the digital currency ecosystem and has partnered with BitPay to accept digital currencies as payments for merchandise. 

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Defined Support for DOGE and XRP

The partnership effectively implies the professional basketball club is now indirectly supporting the acceptance of top digital currencies including dog-themed memecoin, Dogecoin (DOGE) and XRP in a rare move to bridge the gap between crypto and the sporting world.

Fans and members of the public who want to get the club’s jerseys and accessories can do so through BitPay which lends support for these digital currencies. Besides Dogecoin and XRP, other digital currencies hosted on BitPay are also featured with Shiba Inu (SHIB), Bitcoin (BTC) and Ethereum (ETH) also featuring.

BitPay as one of the mainstream crypto payment platforms in the Web3.0 world is playing an important role in bridging the gap between mainstream firms and the digital currency ecosystem. As reported by CoinGape last year, BitPay helped Spanish Airlines to accept cryptocurrencies for tickets from customers.

The payment service provider has helped boost the interest of more firms through related partnerships in the past few years, and its efforts has helped transform memecoins like Dogecoin from a mere fun token to one with deep utility.

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Intersection of Sports and Crypto

While the London Lions basketball club partnership with BitPay is renowned, it cannot be tagged the first of such deals between a sports club and the crypto world. Dallas Mavericks, the NBA team owned by billionaire investor and crypto advocate Mark Cuban became the first basketball club to accept DOGE as payment for its merchandise as far back as 2021.

London Lions joining the list is evident that the perception about the nascent asset class as a key technological resource to boost blockchain adoption is not waning. While the deal between crypto and the sports industry saw a setback with the fall of industry giants like FTX Derivatives Exchange, the renewed trend has proven to be promising.

Effectively, the London Lions move to support Dogecoin and XRP amongst others can set a new trend for other firms to follow.

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Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
Benjamin Godfrey is a blockchain enthusiast and journalists who relish writing about the real life applications of blockchain technology and innovations to drive general acceptance and worldwide integration of the emerging technology. His desires to educate people about cryptocurrencies inspires his contributions to renowned blockchain based media and sites. Benjamin Godfrey is a lover of sports and agriculture. Follow him on X, Linkedin
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.