8 Reasons To Be Bullish on Bitcoin Price Despite Recent Crash

Let's explore eight reasons why Bitcoin price is likely to rebound hard after a crash below $90K on January 13 and why you should be bullish.
By Akash Girimath
January 14, 2025 | Updated January 14, 2025
Bitcoin Price Will Hit $123K if These 4 Conditions Are Met

Highlights

  • Institutional demand for Bitcoin hits all-time high of 5,774 BTC.
  • Total crypto market capitalization nears $3.73 trillion, 24% higher than 2021 peak.
  • Ethereum struggles to overcome $4,000, lagging behind its ATH.

Bitcoin price suffered a brutal crash on Monday, pushing it below $90,000. This crash liquidated nearly $820 million worth of positions in 24 hours. Despite this, the price is up 7% from the January 13 bottom of $88,909 and is likely to continue its ascent without any major dips. With such a strong comeback, analyst explains eight reasons why crypto markets are bullish and will continue to be.

  1. The AppStore rank for Coinbase has not hit number one yet.
  2. Institutional demand for Bitcoin is the highest it has ever been.
  3. The altcoin market capitalization, excluding Bitcoin and Ethereum, hovers around 2021 highs.
  4. The total crypto market capitalization also hovers around the 2021 high.
  5. Announcement of President-elect Donald Trump’s cabinet.
  6. The creation of strategic Bitcoin reserve.
  7. Election of pro-crypto SEC and CFTC Chairman that fosters crypto growth.
  8. Ethereum is still under $4,000 and has not hit a new ATH.
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8 Reasons to be Bullish on Bitcoin Price Today

Bitcoin (BTC) price today is up 2.24% after crashing down to $88,909 on January 13. Despite such a brutal crash, BTC trades today at $96,477.0.

*bitcoin price updated as of 11 PM.

As noted by the analyst, let’s explore eight reasons why the recent Bitcoin price crash was the biggest dip buying opportunity and why BTC & crypto markets will continue rallying to new highs in the first quarter of 2025.

Reason 1: Coinbase AppStore Rank

The previous bull runs ended when Coinbase ranked first on Apple’s Appstore. When Coinbase gains massive popularity, crypto markets transition into bear markets, leading to massive corrections. In hindsight, widespread euphoria and spikes in social volumes have always been cycle-top indicators.

Reason 2: Institutional demand for Bitcoin is the highest it has ever been

A recent report suggests institutional demand stands at 5,774 BTC, higher than the supply of 5,460 BTC. This is unprecedented in Bitcoin’s history and shows why investors should be bullish on the cryptocurrency sector.

Moreover, the recent crashes in December 2024, and January 2025 have caused retail investors to capitulate, aka sell their holdings at a loss.

Reason 3: Total Crypto Market Capitalization Has Room To Grow

The total crypto market capitalization hit a new ATH of $3.73 trillion, nearly 24% higher than the 2021 peak of $3.01 trillion. This outlook shows there is more to grow, especially considering that the US has approved spot Bitcoin & Ethereum ETFs with the hope for more spot ETF approvals.

8 Reasons To Be Bullish on Bitcoin (BTC) Despite Recent Price Crash
TOTAL (Crypto Market Capitalization)

Reason 4: Altcoin Market Capitalization Has Not Hit ATH

During every bull cycle, the altcoin market capitalization, excluding Bitcoin and Ethereum, has shot past the previous highs. As of January 14, this metric is just under $1 trillion, while the 2021 cycle peaked at $1.13 trillion. This outlook suggests more room for altcoin market capitalization to grow.

8 Reasons To Be Bullish on Bitcoin (BTC) Despite Recent Price Crash
TOTAL3 (Crypto Market Capitalization Excluding BTC, ETH)

Reason 5: Announcement of President-elect Donald Trump’s cabinet

Donald Trump was pro-crypto long before his presidential campaign began, and his cabinet picks are reaffirming his crypto-friendly stance. The appointment of David Sacks as the “White House Artificial Intelligence and Crypto Czar” and the development of a much-needed legal framework for the crypto industry all suggest that crypto is likely to flourish more under Trump’s reign.

Reason 6: Pro-crypto SEC and CFTC Chairs

With Trump’s optimism and support for crypto, investors are already speculating who the next SEC and CFTC chairs will be. While there are many names being nominated, one common theme among the nominees is that most of them are pro-crypto.

In the words of Ripple CEO Brad Garlinghouse,

“Today, here in the US, we welcomed the 119th Congress—better known as the most pro-crypto Congress in history. The journey is just beginning, but you can’t deny the energy & excitement already building across the industry. Let’s get to work.”

Reason 7: Creation of Strategic Bitcoin Reserve

While many institutions are actively buying BTC, Donald Trump’s development of a strategic Bitcoin Reserve would be a cause for celebration. This development would be the best catalyst to propel Bitcoin price to new highs, potentially $200,000. Other countries would follow the US’ lead, causing ripple effects and widespread adoption of BTC.

Reason 8: Ethereum Has Not Hit ATH Yet

While reason eight might seem like it doesn’t fit here, investors need to understand that Ethereum has the most diverse ecosystem, with roughly $65 billion in value locked in its ecosystem. Despite this bullish fundamental outlook, Ethereum struggled to overcome $4,000 and is not close to hitting its ATH at $$4,878.26.

Despite the recent price crash, the outlook for Bitcoin and the broader crypto market remains overwhelmingly bullish. With institutional demand at an all-time high, a growing total crypto market capitalization, and a pro-crypto regulatory environment on the horizon, Bitcoin price prediction suggests that the stage is set for a significant rally in the first quarter of 2025 and potentially a new ATH. As Ethereum continues to lag behind its ATH, the potential for a catch-up rally is palpable. With these eight bullish factors in play, investors would do well to view recent dips as buying opportunities.

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Frequently Asked Questions (FAQs)

1. What is the current outlook for Bitcoin despite its recent price crash?

The outlook remains bullish, with eight key factors contributing to a potential rally in the first quarter of 2025.

2. What is driving institutional demand for Bitcoin?

Institutional demand has reached an all-time high of 5,774 BTC, driven by growing recognition of Bitcoin's value and potential.

3. Why is Ethereum's lag behind its ATH significant for the crypto market?

Ethereum's diverse ecosystem and significant value locked in its ecosystem make it a key player in the crypto market. Its potential catch-up rally could have a positive impact on the broader market.
Akash Girimath
Senior Cryptocurrency Analyst & Market Strategist Engineer-turned-analyst Akash Girimath delivers data-driven insights on cryptocurrency markets, DeFi, and blockchain technology for platforms like AMBCrypto and FXStreet. Specializing in technical analysis, on-chain analytics, and risk management, he empowers institutional investors and retail traders to navigate market volatility and regulatory shifts. A hands-on strategist, Akash merges active crypto portfolio management with research on Web3, NFTs, and tokenomics. At AMBCrypto, he led cross-functional teams to redesign content frameworks, achieving record-breaking traffic growth through scalable editorial strategies. His analyses dissect market sentiment, investment strategies, and price predictions, blending macroeconomic trends with real-world trading expertise. Known for mentoring analysts and optimizing workflows for high-impact reporting, Akash’s work is cited across global crypto publications, reaching 500k+ monthly readers. Follow his insights on YouTube, X, and LinkedIn for cutting-edge perspectives on decentralized ecosystems and crypto innovation.
Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.
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This content is purely for educational purposes and should not be considered as financial advice. Do your own research before investing in any crypto platform and only invest the amount you can afford to lose.