How Will Bitcoin Price React as Charles Schwab, with $10 Trillion AUM, Moves to Launch Crypto Trading?

Bitcoin price trades around $88K, but eyes $100,000 as $10 trillion AUM founder Charles Schwab announces the launch of spot crypto trading.

Schwab’s Spot Crypto Trading Ambitions Signal Institutional Demand for Bitcoin 

Bitcoin may be on the verge of a new bullish cycle as financial powerhouse Charles Schwab, managing over $10 trillion in assets, prepares to launch direct spot crypto trading.

During its 2025 Spring Business Update, Schwab CEO Rick Wurster confirmed that the firm is “on a great path” to offer spot digital asset trading within 12 months—pending regulatory clarity.

The strategic move could inject significant capital inflows into Bitcoin and other major tokens.

Schwab’s Spot Crypto Plans hints Regulatory Clarity and Fresh Liquidity

Charles Schwab’s expansion into the spot crypto market marks a major shift in institutional posture toward Bitcoin. Unlike ETFs or futures products, spot crypto access enables Schwab clients—retail and high-net-worth alike—to directly buy and sell digital currencies such as Bitcoin and Ethereum.

Currently offering crypto-linked ETFs and Bitcoin futures, Schwab aims to expand into spot markets amid a surge in demand: the company reported a 400% increase in traffic to its crypto-focused content, with 70% of visitors being potential new clients.

“We’re hopeful and likely to be able to launch direct spot crypto in the next 12 months,” said Wurster, signaling readiness to capture first-mover advantage among traditional brokerages.

Bitcoin Price Forecast Today: $100K Within Sight as Bulls Reclaim Key Technical Zone

Analysts suggest Schwab’s entry could mirror the market impact of BlackRock and Fidelity’s ETF launches in early 2024.

Bitcoin price forecast today suggests a potential surge toward $100,000, driven by institutional optimism and a technically improving structure.

The daily chart shows BTC/USD trading at $85,067, slightly above the midline of the Bollinger Bands at $82,811, signalling a stabilization phase after recovering from April’s mid-month sell-off.

The tight candlestick range near the upper Bollinger Band boundary at $87,659 reflects consolidation with upward, indicative of accumulation before a breakout.

Volume remains modest at 9,670, but the Average Daily Range (ADR) at 3.06 shows compression following the volatility spike on April 9, typically a precursor to directional expansion.

If bulls hold above $82,800, the path toward $90,000 and ultimately $100,000 becomes increasingly viable, particularly amid positive news like Schwab’s $10 trillion move into spot crypto trading.

Conversely, a daily close below $82,000 would expose BTC price to a short-term pullback toward $78,000, the lower Bollinger Band limit, risking deeper correction.