Why is Bitcoin Price Down Today?

Uncover why Bitcoin price today is down nearly 4% and also what experts are expecting from BTC in the next two weeks of January 2025.
By Akash Girimath
January 13, 2025 | Updated January 13, 2025
Bitcoin Price Down Today: Why Is BTC Crashing Suddenly?

Highlights

  • Bitcoin price down nearly 4% and trades at $90,760.
  • Strong jobs market and hawkish Fed outlook contribute to Bitcoin's uncertainty.
  • Key support level for Bitcoin is $90,804, with potential crash to $73,646 if broken.

Bitcoin (BTC) has had a shadow of uncertainty follow it for the past few months as it consolidates around $100,000. Today Bitcoin price today is down -0.04% and trades at $94,395.0. As a result, Ethereum (ETH) and Ripple (XRP) have also dropped -3.81% and 2.4%, respectively.

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Bitcoin Price Today

Bitcoin price chart today shows a steep correction that retested the $90,000 psychological level.

*bitcoin price updated as of 11 PM.

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Here’s Why Bitcoin is Crashing Today

One reason for Bitcoin’s recent crash can be attributed to the strong jobs market, which has further decreased the odds of a rate cut in 2025. In the recent FOMC meeting, the US Federal Reserve slashed the anticipated rate cuts in 2025 from five to two. However, after the recent Nonfarm Payroll (NFP) report, markets have not been optimistic about rate cuts. As a result of this hawkish outlook, Bitcoin has shown uncertainty over the past few weeks and no directional bias whatsoever.

The second reason for this crash is Bitcoin’s technicals. The rally that began on November 3, 2024, pushed BTC’s value from a low of $67,000 to $100,000 in just 30 days. This sudden uptrend has left many inefficiencies, so technicals indicate that a reversal is likely due to exhaustion and profit-taking.

The third reason is a mix of investor sentiment connected to profit-taking and President-elect Donald Trump’s inauguration. The exponential rally that began in November 2024 was mainly driven by speculations of Trump’s victory. Hence, these traders are likely to close their positions ahead of the January 20 inauguration ceremony. This speculation of January 20 being a sell-the-news event failed as Bitcoin or crypto markets lacked 2024’s bullish momentum.

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BTC Technical Analysis: Key Support Levels & Targets

From a technical standpoint, key support level where investors could watch for a reversal is $90,804. If price fails to hold this level, then a crash to $89,355, 85,083, & 73,646 levels can be expected.

Hinting at a collapse is Deribit’s Head Lin, who points out that options market shows a 32% probability of “BTC breaking through 100,000 by the end of the month.” Options traders echo this bearish sentiment due to uncertainty surrounding Bitcoin and crypto.

Why is Bitcoin Price Down Today?
BTC/USDT 4-hour chart

Peter Brandt, a veteran trader, also added a similar bearish outlook for Bitcoin. Brandt noted BTC was forming a “classic H&S top pattern” and could “complete and trend to target.” The popular trader’s Bitcoin price prediction notes a target of roughly $77,000.

He also added two more narratives that could unfold, where the pattern could “fail with bear trap” or “morph into larger pattern.”

On the other hand, if Bitcoin bounces off the $90,804 support level, it could target the buy-side liquidity resting above the equal highs formed at the $102,810 level. Beyond this, the next critical level is the current ATH of $108,374.

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Frequently Asked Questions (FAQs)

1. What are the reasons behind Bitcoin's recent crash?

The strong jobs market, technical exhaustion, and profit-taking ahead of President-elect Donald Trump's inauguration are contributing factors.

2. What is the key support level for Bitcoin, and what could happen if it breaks?

The key support level is $90,804. If it breaks, Bitcoin could crash to $89,355, $85,083, and potentially $73,646.

3. What are the bearish predictions from experts like Peter Brandt?

Peter Brandt predicts a "classic H&S top pattern" with a potential target of roughly $77,000, while also noting possible alternative narratives.
Akash Girimath
Senior Cryptocurrency Analyst & Market Strategist Engineer-turned-analyst Akash Girimath delivers data-driven insights on cryptocurrency markets, DeFi, and blockchain technology for platforms like AMBCrypto and FXStreet. Specializing in technical analysis, on-chain analytics, and risk management, he empowers institutional investors and retail traders to navigate market volatility and regulatory shifts. A hands-on strategist, Akash merges active crypto portfolio management with research on Web3, NFTs, and tokenomics. At AMBCrypto, he led cross-functional teams to redesign content frameworks, achieving record-breaking traffic growth through scalable editorial strategies. His analyses dissect market sentiment, investment strategies, and price predictions, blending macroeconomic trends with real-world trading expertise. Known for mentoring analysts and optimizing workflows for high-impact reporting, Akash’s work is cited across global crypto publications, reaching 500k+ monthly readers. Follow his insights on YouTube, X, and LinkedIn for cutting-edge perspectives on decentralized ecosystems and crypto innovation.
Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.
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This content is purely for educational purposes and should not be considered as financial advice. Do your own research before investing in any crypto platform and only invest the amount you can afford to lose.