Metaplanet Adds 797 Bitcoins to Treasury As BTC Price Hits New All-Time Highs

Metaplanet, popular as Japan’s MicroStrategy, announced the purchase of an additional 797 Bitcoins today, as the BTC price hits fresh all-time highs of $121,209 as of press time. In its recent disclosure, the company said that it has generated a year-to-date BTC yield of 435.9%, while taking its total holdings to 16,352 BTC. Bitcoin has extended its weekly gains to more than 10.5% with rising bullish sentiment among traders.

Metaplanet Bitcoin Holdings Now Worth $1.64 Billion

As the Bitcoin price rallies to fresh all-time highs, above $121,000, Tokyo-based investment firm Metaplanet makes the move by buying an additional 797 Bitcoin for approximately $93.6 million, purchased at an average price of $117,451 per BTC. This latest purchase brings the company’s total Bitcoin holdings to 16,352 BTC as of July 14, 2025.

Company CEO Simon Gerovich stated that over the past week, the firm has acquired a total of 3,002 BTC, and another 7464 BTC over the last month. As a result, the company’s cumulative Bitcoin investment now stands at roughly $1.64 billion, acquired at an average cost of $100,191 per coin. The firm also reported a remarkable year-to-date BTC yield of 435.9% for 2025.

MicroStrategy’s chief, Michael Saylor, also hinted on July 13 that he would continue with his BTC purchases, after a brief pause last week. Institutional race for Bitcoin acquisition is getting heated up fast as evident from the massive $2.7 billion inflows in spot Bitcoin ETFs past week.

However, the Metaplanet stock isn’t showing much of a move as of Monday’s early trading hours in Japan. But Benchmark analysts have set the stock target to more than 2,400 JPY, a 50% upside from the current levels of 1,596 JPY. Furthermore, following today’s BTC purchase, the stock mNAV has further contracted to 3.78, making it a more attractive value proposition with the rising BTC stockpile.

BTC Price Makes New All-Time High

Bitcoin is turning indomitable at the moment, surging all the way to a new all-time high of $121,209, taking its market cap to $2.4 trillion. It is already among the top five global assets, flipping giants like Amazon (NASDAQ: AMZN), and Alphabet Inc. (NASDAQ: GOOG).

The daily trading volume for BTC is up 33%, surging to more than $60 billion. Similarly, the BTC futures open interest surged 4% to $86.1 billion, while the 24-hour liquidation data has surged to $290 million, of which $281 million is in short liquidations, as per Coinglass data.