Coinbase Stock Price Surges 8%, CEO Brian Armstrong Highlights 8 Key Advantages

Coinbase stock price surges almost 8% as Goldman Sachs upgraded COIN from neutral to buy amid a Bitcoin uptrend. This follows CEO Brian Armstrong promoting Coinbase as a unified platform offering stock trading and benefits over traditional brokerages.

Goldman Sachs Sets Coinbase Stock Price Target at $303

Goldman Sachs upgraded Coinbase stock (NASDAQ: COIN) to a ‘buy’ rating amid the crypto exchange’s growing infrastructure business and new product launches. The upgrade centers on Coinbase’s expansion beyond crypto trading.

Analyst James Yaro raised the 12-month price target from $294 to $303 per share. This reflects nearly 34% upside from recent lows of about $225.

Goldman described its outlook as “selective optimism” because of intensifying competition, rate sensitivity, and regulatory risks. However, analysts pointed to growth potential in tokenization and prediction markets.

Coinbase launched several new offerings in December, including U.S. stock trading, prediction markets, derivatives, and expanded banking services.

Coinbase now generates about 40% of revenue from services including crypto custody, staking, and subscription products. Five years ago, these services made up less than 5% of revenue.

Coinbase stock price closed 7.77% higher at $254.92 on Monday. The intraday low and high were $246.53 and $258.87, respectively. Trading volume climbed well above the 9 million average as BTC price jumped above $94,760.

Brian Armstrong Highlights Advantages Over Brokerages

Coinbase CEO Brian Armstrong recently outlined the company’s “everything exchange” vision for 2026. The plan focuses on stablecoins, expanded exchange services, and the Base layer-2 network.

In an X post on January 6, Armstrong shared key advantages of trading COIN stock on Coinbase instead of traditional brokerage accounts.

Brian Armstrong said “Buying Coinbase through Coinbase feels good” as it lets investors trade everything in one place. Other advantages include access to crypto assets, stocks, prediction markets, and perpetual futures trading.

He also highlighted that users get loans with better rates, credit cards with better rewards, and the ability to transfer money worldwide instantly for less than a cent.

Armstrong confirmed the stock trading feature is still rolling out to all users and should appear across the United States soon.

because you can trade everything in one place

millions of crypto assets
stocks
prediction markets
perpetual futures
etc

oh and get a loan with a better rate, a credit card with better rewards, the ability to transfer money anywhere in the world instantly for less than a cent,…

— Brian Armstrong (@brian_armstrong) January 6, 2026

At the time of writing, Bitcoin price is trading more than 8% higher at $93,816 over the past week. Trading volume has increased further, supporting more upside amid positive sentiment.