Summary
In a world rapidly shaped by crypto, blockchain, and artificial intelligence (AI), having an innovative product isn’t enough. The real challenge for both emerging and established companies lies in conveying their vision and value to the right audience – whether that’s potential investors, the media, or everyday users.
Founded in 2022, the Outset PR agency is stepping up to meet this challenge through specialized public relations services that emphasize transparency, win-win collaboration, and tangible results. Like any breakthrough technology, crypto, blockchain, and AI are highly dynamic markets, requiring continuous adaptation of communication strategies to maintain user engagement. That’s why Outset PR keeps a goal-driven approach at the core of their strategies.
While business objectives are clear and stable, the PR tools and methods used to achieve them must evolve to keep pace with the rapidly changing Web3 landscape. The agency focuses on why a company wants a specific result and creates customized campaigns that merge creative and business thinking.
Below is a closer look at how Outset PR supports both startups and enterprises in achieving their goals while maintaining a strong ethical foundation and fostering genuine connections in the disruptive tech industries.
Elevating Startups
Outset PR structures their services around key objectives that many early-stage projects strive to achieve.
- Raise investment: By leveraging an extensive network of over 2,400 media outlets, including top-tier publications like Forbes, Cointelegraph, and TechCrunch, along with thought leadership tactics, Outset PR ensures that future investors recognize each project’s unique value proposition and growth potential. Their PR campaigns connect the dots between a startup’s vision, customer needs, industry trends, and market demand.
- Grow user base: Outset PR’s team blends SEO tools with targeted media outreach efforts and traffic-generating content creation to boost a project’s visibility and user acquisition. By crafting stories that resonate with specific customer groups and achieve high rankings on Google and other search engines, they help startups quickly scale their communities for future prosperity.
- Build brand awareness: With a deep understanding of the market, rapid adaptability to the media landscape, and expertise in content creation, Outset PR approaches content creation — from blog posts to social media campaigns — with precision. This not only creates a positive first impression but also builds a solid reputational foundation, giving a product the credibility it needs to thrive in a competitive environment.
- Establish thought leadership: Outset PR connects insightful and articulate company representatives with reputable media outlets, enabling them to share their valuable industry expertise. Through organic media recognition, founders, C-level executives, and other top managers can build their individual credibility and strong personal brands, enhancing both their own reputations and that of the project they contribute to.
Supporting Enterprises
Outset PR also tailors their strategies to the core objectives of established companies seeking to remain relevant in their respective industries.
- Expand into new markets: By staying in close contact with editorial teams worldwide, Outset PR facilitates market entry. The team conducts market research, refines messaging, and secures media coverage that resonates with local audiences. This holistic approach enables brands to plant roots in new regions while preserving their core identities.
- Get PR support: Outset PR’s services range from newsbreak promotion to personal brand development, ensuring that each project can supercharge brand awareness and strengthen its public image. The agency provides personalized PR strategies to support product launches, feature announcements, brand refreshes, and more.
- Improve lead generation: Outset PR goes beyond traditional media coverage by implementing strategies that directly contribute to business growth. With a combination of SEO, content selling, media relations and complementary services, the agency creates traffic acquisition campaigns that generate high-quality leads more effectively.
- Manage reputation and crises: Reputational risks can arise from various sources, including social media misunderstandings and negative press. Outset PR proactively addresses these challenges through search engine reputation management (SERM) and well-structured crisis communication strategies. By working closely with a project’s team, the agency helps maintain stakeholder trust and mitigate reputational damage.
In a short time, Outset PR has collaborated with both startups and large businesses. Their track record includes partnerships with companies such as Step App, XPANCEO, Dash, Icons8, ChangeNOW, Choise.ai, Cryptopay, GoMining, and more. The agency’s services are backed by proven results, with detailed case studies available on their website to demonstrate the team’s commitment to delivering on their promise.
Leadership That Inspires and a Team That Delivers
A significant asset that makes Outset PR stand out is the agency’s founder, Mike Ermolaev. With a background as a crypto PR professional, market analyst, columnist, and interviewer, Mike has immersed himself in the Web3 space for years. His insightful “Crypto Opinion with Mike Ermolaev” series on Benzinga.com features conversations with Tether CTO Paolo Ardoino, Ripple President Monica Long, Google Web3 executive Allen Day, Prince Philip of Serbia, former Guns N’ Roses drummer Matt Sorum, and rapper French Montana – highlighting his ability to connect with both industry heavyweights and world-famous celebrities.
In addition, Mike regularly provides expert commentary to prestigious media outlets, such as Forbes, Nasdaq, and Business Insider, while publications like BeInCrypto feature his visionary interviews, further solidifying his thought leadership. His expertise is also recognized within the industry, earning him invitations to serve on the juries of crypto awards, such as those hosted by Crypto Daily.
Yet Outset PR’s real strength comes from the diverse team behind Mike – professionals specializing in content creation, media relations, influencer marketing, analytics, SEO, SERM, and more. While Mike brings strategic direction, the rest of the team excels in specialized skill sets that complement his vision. This synergy ensures that each project benefits from a truly integral approach, where one expert’s strengths balance another’s. The result is a well-rounded operation and a team tackling complex challenges in crypto, blockchain, AI, and beyond.
Strong Media Presence
Outset PR has cultivated a solid reputation in both specialized crypto outlets and mainstream publications. The agency has been featured on CNBC, HackerNoon, Finbold, and Coinpedia just to name a few, earning recognition for the team’s expertise in emerging technologies.
Also, Outset PR actively contributes to significant industry and media events. The agency has exclusively partnered with crypto.news on their 2024 Awards while collaborating with Crypto Daily on a similar initiative throughout 2022-2023. These efforts underscore Outset PR’s role in shaping the crypto and blockchain community.
Partnership Over Transactions
Another hallmark of Outset PR’s business ethos is their emphasis on true partnership. Rather than simply launching a campaign and moving on, the agency remains deeply involved with each project from beginning to end – and often beyond. This commitment is evident in the lasting relationships they build with brands, positioning Outset PR not just as a public relations service provider but as a strategic ally who shares in their clients’ victories.
Moreover, Outset PR prioritizes building mutually beneficial partnerships with media outlets. This is exemplified by the team’s close relationships with journalists and editors, many of whom they consider genuine friends.
In an interview published on the Outset PR blog, the agency’s Head of Media Relations, Anastasia Anisimova, provides an inside look at their approach, which is rooted in honesty and respect. The interview highlights how fostering authentic connections with media professionals can significantly amplify a project’s reach far beyond standard press coverage.
Why Outset PR Deserves Your Attention
To sum it up, the table below presents a concise overview of what truly differentiates Outset PR from other agencies.
| Distinctive feature | Essence |
| Goal-driven strategies | Outset PR delves into why a company seeks a particular outcome – whether it’s investment, increased visibility, or user engagement – and crafts tailored campaigns that balance real business needs with creativity. |
| Hands-on leadership | The agency’s C-level executives are not just figureheads; they’re active professionals with deep expertise in crypto, blockchain, and AI technologies. Their firsthand knowledge ensures top-quality results. From Mike Ermolaev on down, each team lead is directly involved in every phase of a campaign, demonstrating meticulous attention to detail. |
| Open communication | Clear and fast communication is central to how Outset PR collaborates with clients. They remain accessible, reducing delays caused by excessive back-and-forth emails or calls. This agile approach keeps projects progressing smoothly, without unnecessary bureaucracy. |
| Responsible use of resources | The agency prioritizes meaningful outcomes over budget maximization. If a particular PR tactic doesn’t align with a project’s goals, they won’t push for it. Instead, they allocate budgets to strategies that naturally build awareness, credibility, and user engagement. |
| Selective clientele | Outset PR deliberately avoids working with questionable or purely hype-driven projects. Their mission is to support initiatives that make a real impact on the Web3 ecosystems. This selective approach safeguards their credibility – and that of their clients. |
| Passion for disruptive technologies | The agency is deeply rooted in emerging technologies like crypto, DeFi, blockchain, AI, and more. While typical marketing tactics can fall short in these fast-evolving fields, Outset PR’s experienced team delivers effective PR solutions to today’s most complex communications challenges. |
In short, Outset PR is not just another PR agency in the Web3 space – it is a strategic partner invested in each project’s success as if it were its own. It helps both startups and established companies get where they want to be with a goal-driven approach.
Outset PR focuses on clear objectives, including securing funding, expanding user bases, scaling effectively, entering new markets, safeguarding reputations, and more. Under the leadership of Mike Ermolaev, a respected voice in the industry, the agency’s team develops up-to-date and outside-the-box PR strategies designed to deliver tangible, satisfying results.
