Ripple Bets High on E-commerce; Garlinghouse to Meet Lawmakers In Washington
Ripple’s head of liquidity products, Brad Chase, has shed light on the fintech’s aspirations for the e-commerce sector. He revealed the company’s ultimate aim is to have every online retailer incorporate its cryptocurrency system. Cryptocurrencies offer round-the-clock operational capabilities. This consistent availability makes them an attractive tool to boost online shopping and business transactions.
Ripple’s Liquidity Hub Boosts Crypto E-Commerce
Moreover, more online retailers and marketplaces recognize the unique advantages of cryptocurrencies, since digital assets offer a new dimension to e-commerce. Chase highlighted the “tremendous potential for improvement” in integrating crypto into eCommerce and merchant payments.
Furthermore, the benefits are more than just customer-centric, since there’s significant value on the operational side. In addition, E-commerce stakeholders can capture payment flow efficiency and cut operational and settlement expenses. But that’s not all, as crypto payments could usher in more advantages.
Ripple introduced technologies like the Liquidity Hub to ease the adoption of this digital asset. Chase emphasized that businesses could use these tools to transition smoothly into crypto payments. They won’t need to delve deep into technical intricacies, since the Liquidity Hub particularly stands out and aids businesses in optimizing cryptocurrency liquidity.
Additionally, it connects them to an extensive global payment network. The demand for the hub is evident, with many clients now turning to Ripple for on-the-spot Bitcoin (BTC) needs. Liquidity Hub’s presence is expanding, with Brazil, Australia, and some US regions already having access.
Garlinghouse Advocates Direct Talks with Lawmakers
Ripple’s CEO, Brad Garlinghouse, is engaging with US Congress members in Washington D.C. He’s accompanied by the company’s Chief Legal Officer, Stuart Alderoty, and Vice President, Global Head of Public Policy, Rob Grant. Their mission is to foster discussions and gain regulatory clarity. Garlinghouse emphasized the importance of direct dialogues with lawmakers, stating the need to engage with those proposing bills.
- Breaking: CME to Launch 24/7 Crypto Futures Trading Amid Rising Institutional Demand
- Citigroup Predicts Bitcoin Could Climb to $231,000 in 12 Months
- Ethereum and BMNR Rallies as BitMine Drops $1B on ETH, Analyst Hails “Most Bullish Setup Yet”
- ASTER Deposits Flows Into Binance Wallets Following CZ Endorsement, Listing Incoming?
- Avalanche Treasury Seals $675M Deal With Mountain Lake to Build $1B AVAX Vehicle
- Solana Price Eyes $360 After Bullish Retest As VisionSys AI Deploys $2B Treasury Strategy
- Cardano Price Forecast As Hashdex Listing Fuels Optimism For $1.27 Breakout
- BONK Price Rally Ahead? Open Interest Jumps as TD Buy Signal Flashes
- Shiba Inu Price to Surge as Whales Buy and Team Commits to Shibarium Growth
- XRP Price Prediction After Ripple CTO David Schwartz Resigns
- SUI Price Eyes $4.5 as Coinbase Futures Listing Sparks Market Optimism
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
