Samsung launches first smart TV with NFT browsing and trading option

Non-fungible Token (NFT) frenzy has continued as we begin 2022 and mainstream electronic giants are already hopping on the trending tokenised wagon. Today, the multinational electronics corporation, Samsung introduced its “NFT aggregation platform” supported by its exclusive smart TV launches. According to Samsung, users can browse, and trade NFTs through their MicroLed, Neo QLED, and The Frame models.

The platform will literally perform like an aggregator, displaying NFTs from multiple marketplaces on the users’ screen. Along with exhibiting NFTs, the platform will also display relevant details including creator’s name and pertinent blockchain metadata. Furthermore, users can also showcase their prized NFT possessions using the platform.

At last, Samsung claimed that it has assured quality display for the diverse range of NFTs using its “Smart Calibration” technology which automatically adjusts the TV’s settings to match the specifications of the original creator.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs…Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”, said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung.

2021 NFT dominance to extend into 2022

NFT popularity shot through the roof last year, outperforming all trends of the Defi landscape. According to Chainalysis 2021 NFT market report, approximately $26.9 billion worth of NFTs were traded across all NFT marketplaces, ascertaining its rising dominance. 

Social media as well as institutional giants are getting drawn towards NFT incorporation in 2022. Towards the end of last year, Instagram’s CEO, Adam Mosseri confirmed that the top social media platform is “actively exploring” NFTs. Furthermore, Kraken CEO, Jesse Powell also decided to take it a step forward by collateralising NFTs. The big five centralized crypto exchange, Kraken announced the upcoming launch of its NFT marketplace that will offer NFT-collateralised loans.