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Highlights
- Strategy did not make any Bitcoin purchase between June 30 and July 6.
- This ends the company's longest weekly streak of buying Bitcoin.
- Strategy reported an unrealized gain of $14 billion in profits on its Bitcoin investment.
- The MSTR stock is down amid this announcement.
Strategy, previously MicroStrategy, has revealed that it didn’t make any BTC purchase last week, pausing its Bitcoin accumulation after 12 consecutive weeks. The company also reported a Q2 unrealized gain on its BTC investment. Amid this development, the MSTR stock is down in premarket trading, having dropped from its last week’s close of $404.
Strategy Puts Bitcoin Acquisition On Hold
A SEC filing shows that the company didn’t buy any Bitcoin last week and didn’t sell any shares at the same time. As a result, the firm still holds 597,325 BTC, which it acquired for $42.40 billion at an average price of $70,982 per BTC.
However, Strategy announced that it achieved an unrealized gain on digital assets of $14.05 billion during the quarter, which ended June 30, 2025. As of June 30, the company’s digital asset carrying value was $64.36 billion.
The company’s failure to buy Bitcoin last week halts its consecutive weekly purchases after 12 weeks, falling short of a new record. Last week, the firm acquired 4,980 BTC for $531.9 million, equaling a previous record it made between November 2024 and early February, when it purchased BTC for 12 straight weeks.
The company’s co-founder, Michael Saylor, posted Strategy’s Bitcoin portfolio tracker, which was believed to be a hint at another purchase. He captioned the post, saying, “Some weeks you just need to HODL,” which, in hindsight, indicates that they didn’t make a purchase but instead held onto what they had.
Indeed, Saylor and Strategy have shown that they plan to continue holding and accumulating as many BTC as they can. In a recent X post, Saylor stated that Bitcoin is the coin that he will never sell, no matter what.
Bitcoin
— Michael Saylor (@saylor) July 2, 2025
MSTR Down In Premarket Trading
Meanwhile, amid the latest development, MicroStrategy stock is down in premarket trading, declining from its last week’s close of $404. The MSTR stock is currently trading at around $400 and is at risk of losing this psychological level, according to TradingView data.
However, it is worth mentioning that the MSTR stock price had rallied as much as 8% on July 3, reclaiming the psychological $400 level in the process. This stock rally followed reports that Strategy was set to post $14 billion in Q2 gains.
MarketWatch data shows that the MSTR stock is up just over 39% year-to-date (YTD). The stock is also up 215% in the last year. In an X post, Saylor commented on MSTR, BTC, and STRK’s (the company’s perpetual preferred stock) 1-year return.
$MSTR is amplified Bitcoin. $BTC is pure Bitcoin. $STRK is structured Bitcoin.
All three are winning this year. pic.twitter.com/SzEa5ykOC2— Michael Saylor (@saylor) July 5, 2025
The Strategy co-founder described MSTR as “amplified Bitcoin,” BTC as “pure Bitcoin,” and STRK as “structured Bitcoin.” BTC is up 89% in the last year, while STRK, which launched this year, is up 51%.
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