Highlights
The newly launched Brad Pitt F1 movie is trending all around the world, but most would have missed a hidden cameo of the popular Sui token. In a bold entrance into Hollywood’s global spotlight, the blockchain network launched a massive branding campaign. Myste Labis’ Sui’s debut in movies would not have been on many investors’ checklists, but sources report it’s happening. Let’s discuss.
Nearly two years after the Sui blockchain’s partnership with Oracle Red Bull Racing, a new partnership is suspected with the F1 movie, as the Sui logo allegedly appears in the film. Various social media posts, including from Yuppi Sui, Mysten Lab president Kevin Boon, and others, confirmed that the Sui token logo appeared in one of the F1 movie’s racetrack montages.
It is important to note that there’s no formal announcement or an accompanying marketing blitz. However, a brand placement in the blockbuster F1 movie starring Brad Pitt is allegedly noticed. Notably, the Film is out in cinemas worldwide and showcases big brands on Pitt’s fire suits, helmets, and the racing car.
In addition to Sui, a dozen other logos can be witnessed, including Mercedes, IWC, and others. Experts believe millions have been paid for these cameos.
Since the Sui blockchain team has not talked about Cameo with the community, the news went largely unnoticed. Only a number of individuals who watched the movie identified the brand cameo. As a result, its impact on the price is negligible at the time of this press release. More appropriately, the Sui price is crashing today ahead of the $123M token unlock in July.
The historical data confirms that token unlocks cause the 5-15% intraday volatility. Additionally, the Sui is witnessing a consolidatory phase after its earlier uptrend. It currently trades at $2.78 with a market capitalization of $9.45B.
However, crypto analysts like Gordon predict one of the most parabolic comebacks, while others forecast a 5- to 10-fold rally in 2025.
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