Why is the Binance Coin (BNB) Price Rising Today?

BNB price gains bullish momentum as it has surged 6% today after MGX's $2B investment, but there's more behind Binance Coin's uptrend.
By Pooja Khardia
Updated: 13 Mar, 2025 | 11:29:34 AM GMT
Binance Coin (BNB) Price Set to More Than Double by 2025: Standard Chartered

Highlights

  • Binance Coin's price surged 15% in 48 hours before settling at $580.88 amid growing investor confidence.
  • MGX, an Abu Dhabi-based AI and tech investor’s $2B investment fueled the BNB price rally.
  • The continuity of bullish momentum could lead the rally further, but volatility and other factors can ruin the game.

The Binance Coin is always in the limelight, either due to its bullish price performance or the controversies around the crypto platform. Despite everything, investors view it as a potential coin after Bitcoin, Ethereum, and others. Just three months ago, the BNB token set an ATH of $793.35 and has struggled to accomplish the same level ever since. Interestingly, the BNB price has begun to recover amid investor demand, collaborations, and, more significantly.

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BNB Price Surge 15% Past Crash, 6% Today

Amid the broader crypto market crash, the BNB price also struggled as it hit the bottom at $511.85. However, the last 48 hours are different as the token nearly surged 15% since then and 6% today, settling at $580.88 with a market capitalization of $82.75B and trading volume of $1.84B.

Although this is nowhere near its prime and requires a 30% rally to $793.35, the investors’ confidence is building with the recent recovery. More importantly, the MGX investment is likely to fuel its rally further, per Binance Coin price predictions.

BNB Price Chart

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Why is the BNB Price Rising in the First Place?

The biggest reason behind the Binance Coin price recovery is MGX’s $2 billion investment in the crypto exchange. MGX, the Abu Dhabi-based AI and advanced technology investor, has made the single biggest investment in a crypto company (Binance). Additionally, it is the largest investment paid in stabelcoins, fueling investor sentiments.

Binance Investment

This investment is a significant step for developing the blockchain and digital assets ecosystem. As a result, the demand for the BNB surged, with the 24-hour trading volume rising to $1.84B, Open Interest increasing nearly 6% to $734.93 million, and Options Open Interest rising 19.79%, reaching $11.96 million.

Overall, these Coinglass metrics reveal increased participation from institutional and retail investments, fueling BNB price growth. In addition, the increased long positions reveal investors’ confidence in the token. Also, the shorts liquidation is building the buying pressure and bullish momentum.

The broader crypto market recovery has also played a role, fueled by the Bitcoin price surge amid the US CPI data release.

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What’s Next?

The Binance Coin price surge is backed by strong derivative market activity and investors’ bullish sentiments. This could fuel the price rally further in an optimistic scenario, primarily as analysts see the bullish flag formation.

However, things can take a different turn with market volatility and Hyperliquid controversy, as people alleged that Binance is trying to wipe out the decentralized perpetual exchange. The investor must stay cautious of the events around this exchange’s token and must do proper research before jumping into a trade.

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Frequently Asked Questions (FAQs)

1. Why is the Binance Coin (BNB) price rising today?

Binance Coin price is rising due to increased investor interest and broader market recovery amid MGX's $2 billion investment in the exchange.

2. How much has the BNB price increased recently?

Since the bottom two days ago, BNB price has surged 15% and 6% in the last 24 hours.

3. What could risk Binance Coin's price rally to new ATH?

Binance Coin's price rally to new ATH has many barriers, including the crypto market downtrend, volatility, and Hyperliquid controversy.
Pooja Khardia
Pooja Khardia is a seasoned crypto content writer with 6+ years of experience in writing, including in blockchain, cryptocurrency, DeFi, and digital finance reporting. In her adventure journey, she is currently working with CoinGape Media and leading their Trending Section. Here, she uses her expertise to deliver analytics, market insights, price predictions, and information on what’s trending in the crypto space, aiming to keep the crypto and web3 community updated with market trends and important insights. Known for a user-centric and straightforward writing style, Pooja is passionate about making crypto easy and accessible. Her writing blends market research with storytelling, helping readers stay ahead in a fast-paced industry. When not behind the keyboard, Pooja embraces her creative side through drawing and crafting. Connect with Pooja on LinkedIn or X.
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