TRUMP Token Gets Major Boost as Issuer Launches $200 Million Treasury Plan

The TRUMP token issuer has launched a treasury plan in a bid to boost the token’s value. This comes as the meme coin continues to face challenges in regaining its previous peak levels.

Fight Fight Fight LLC Unveils $200 Million Treasury Plan

According to Bloomberg, the startup behind the TRUMP token, Fight Fight Fight LLC, is preparing to raise at least $200 million to form a digital-asset treasury (DAT) designed to acquire large quantities of the struggling coin. 

The firm, led by long-time Trump associate Bill Zanker, aims to establish a steady buying presence to support the token’s market price. After months of decline, this could help rebuild confidence.

The fundraising goal could total up to $1 billion, according to sources.  However, the plan is still in its early stages and could change based on investor interest.

Zanker’s latest initiative follows earlier efforts to rejuvenate the coin’s appeal. This includes an abandoned plan to launch a Trump-branded crypto wallet. That project was reportedly derailed after disagreements with World Liberty Financial, another Trump-linked crypto venture.

Moreso, in May, President Trump joined an exclusive dinner event featuring the leading investors in his memecoin. The issuer had shared a leaderboard highlighting the top token holders eligible to attend.

Despite a weak price performance since launch, the meme coin remains a substantial digital asset in terms of market capitalization. Data show that roughly 35% of its total supply is currently unlocked. The rest is still held by entities affiliated with the President and his associates. The total token supply is capped at one billion, with 800 million initially locked under its holdings.

TRUMP Token’s Progress Since Debut

The meme coin’s price has continued to struggle in the crypto market despite efforts to boost its utility. For instance, back in August, Canary Capital registered for a TRUMP ETF. The filing suggests preparations for a future SEC submission to offer institutional exposure to the memecoin. 

Furthermore, GD Culture Group (GDC) unveiled a $300 million investment in TRUMP token and Bitcoin. The announcement led to a 6% rebound in the token’s price at the time, after a downturn.

In another major endorsement, TRON founder Justin Sun previously announced a $100 million investment in the meme coin. He called it “the currency of the MAGA movement.” Sun described the initiative as a cross-ecosystem collaboration that aims to link TRON with Trump-related crypto communities such as GetTrumpMemes.

Beyond the memecoin, the President’s family has quietly built a diverse portfolio of crypto ventures over the past year. This includes Bitcoin mining, a stablecoin, a Bitcoin treasury, and several crypto-focused exchange-traded funds.