Why Is The Crypto Market Rallying Today?

After a torrid start to August, the crypto market has made a valiant attempt to recover steep losses. The resurgence sees Bitcoin inch toward the $114,500 mark while several altcoins are approaching double-digit percentage gains in the last 24 hours.

Crypto Market Racks Impressive Rebound

According to TradingView data, cryptocurrency prices have soared by nearly 3% over the last day, erasing previous losses. At press time, the global cryptocurrency market capitalization is pegged at $3.6 trillion, adding an impressive $85 billion.

The sudden surge in crypto market prices has the trappings of a classic Sunday pump, characterized by low trading volumes. Currently, daily trading volumes are at $131.36 billion, representing a 12% decline over 24 hours.

Bitcoin has picked itself from an intraday low of $111,943 to reach $114,453, gaining nearly 3% in a single day. Amid the price surge, Strategy founder Michael Saylor disclosed that “Winter is not coming back,” hinting at a longer price rally for the premier cryptocurrency.

Winter is not coming back. pic.twitter.com/KMs2L4tU5o

— Michael Saylor (@saylor) August 3, 2025

Ethereum, the second largest cryptocurrency, raked in nearly 3% to top $3,500. Meanwhile, other assets in the crypto market have latched onto the price spurt of the two largest cryptocurrencies to post impressive figures.

XRP spiked by 4% while Dogecoin and ADA pulled in gains of 4.18% and 5.11% respectively. HBAR and XLM have surged by over 10% in the last 24 hours while Pi racked up a respectable 4% in the same window.

The Sunday pump follows a broad crypto market crash at the start of August that sent leading cryptocurrencies tumbling to two-week lows. The crash also triggered massive outflows from Bitcoin and Ethereum ETFs, with both recording nearly 1 billion in losses.

Why Are Prices Rising?

Several factors are triggering a crypto market price resurgence over the weekend. At the top of the pile, institutional players buying the dip have triggered fresh demand for Bitcoin and Ethereum. Yesterday, Adam Back flagged a Bitfinex whale purchasing 300 BTC per day using a Time Weighted Average Price (TWAP) strategy.

Furthermore, fresh regulatory clarity is stoking optimism for a longer crypto market rally. At the end of last week, the US SEC launched Project Crypto to explore the tokenization of the US markets, with the Commission announcing a raft of roundtables with industry players.

On the macroeconomic side of things, simmering trade tensions from Trump tariffs have led to an influx of capital as investors view Bitcoin as a hedge against instability. In addition, the odds of a Fed rate cut in September have risen to 80%, amplifying bullish narratives in the crypto markets.