X CEO Linda Yaccarino Unveils Plans To Commence Hiring In Japan

Coingapestaff
December 7, 2023
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Linda Yaccarino X CEO

X, formerly known as Twitter, curated a frenzy within the social media universe as its CEO recently announced plans to begin hiring engineers in Japan.

Following X’s recent advertising chronicle, where the social media platform faced a backlash from Media Matters, the firm is now setting its sights on rebuilding its ads services. Succeeding X’s plan to rebuild its advertising-related businesses, the firm is now eyeing smaller companies in Japan to revive its ads-based revenue.

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CEO Linda Yaccarino Eyes Ads Revenue Turn-around

X CEO Linda Yaccarino recently announced plans to set up a team outside the U.S. to develop new app functions and advertising-related products. Furthermore, X eyes a surge in demand for ads from small companies within the Japanese market. This decision comes forth as a step to mitigate losses caused by the hanging of advertisement-related activities by significant tech companies on the platform.

Following its recent advertisement saga, the social media platform, X, witnessed some of the major tech giants’ suspension of ads-related activities. According to a recent report by CoinGape media, tech giants, including IBM and Apple, recently suspended advertisement-related activities on the social media platform.

The suspension of such activities on the platform comes in the wake of allegations against X, claiming that the platform displays ads next to antisemitic content.

Also read: U.S. Bitcoin ETF Talks Enter Decisive Phase with SEC

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X Plumps For Japan

Yaccarino stresses that Japan is the second-biggest market for X, after the U.S.. Although, out of X’s humongous user base of 550 million, only 10% accounts for Japan. Yet, the Japanese user engagement on the platform surpasses that of other countries.

Concerning the aforestated data, X is promoting an “everything app” offering a wide variety of services via smartphone, including not only the posting of short texts but also artificial intelligence-based searching, video calls, video uploading, and payments. While the company has so far engaged in development work for various programs throughout the U.S., it now plans to hire engineers in Japan to cater to the needs of Japanese users in its new services.

Also read: Bitwise CIO Matt Hougan Predicts Bitcoin (BTC) To Hit New ATH Amid Crypto Spring

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Why Trust CoinGape

CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.

About Author
About Author
CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion. CoinGape writers and reporters contributed to this article.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.