XRPL Welcomes NFT Collection from Automobile Manufacturer

Ducati, a renowned Italian automobile manufacturer, has waded into the Web3.0 ecosystem with its Non-Fungible Tokens (NFTs) set to launch on the XRP Ledger (XRPL).

The Ducati and Ripple Partnership

As announced by Ducati, it will be leveraging the powers of Ripple’s XRPL technology to deploy some of the projects it is currently incubating. The NFTs will be released in partnership with NFT PRO™ as it seeks to expand the scope of its engagement with its fans around the world.

While the NFT collection remains the most important highlight of the Ducati Web3 campaign, it will also be complemented by the series of events developed through the creation of new digital aggregation spaces and other relevant engagements in the Web3.0 space.

As a major tech giant, the embrace of the XRP Ledger takes precedence based on the fact that the blockchain protocol is highly energy efficient as it is designed to be Carbon-neutral. As the company revealed, some of the pieces of its history that will be implanted on the XRPL include its “first digital era are the sale of the first motorcycle online on January 1, 2000.”

While relatively lagging behind its peers, the XRPL has been seeing explosive growth over the past few months with developer effort intensified across the board. The Ducati embrace of the protocol is one major testament that global brands are beginning to consider it to hold some of the tech world’s most iconic pieces of history.

Can XRPL Compete with Polygon?

While the bulk of blockchain protocols including Layer-1 and 2 outfits are suitable to harbor NFT and digital collectibles, only a few cater to the needs of institutional brands like Polygon.

Inking the partnership with Ducati, the XRPL is now vying for relevance in a space that is notably dominated by Polygon who has welcomed the NFT collections from top firms like Starbucks, Adidas, and Flipkart to mention a few.

The duo of Polygon and the XRPL are performance-based protocols, both of which are being highly favored by firms and developers alike. The question of which will dominate as the most sought-after by top brands looking to enter the Web3.0 space is a function of time.